#40. The Brand Quiz: What origami taught me about branding

Branding is one of the most misunderstood topics in design.
Some people think it’s a logo. Others think it’s personal visibility or social media presence.

But branding is actually a process that requires patience, precision, and a clear sequence of steps.
Recently, while preparing a new series of short videos called The Brand Quiz, I realised that the best metaphor to explain branding might come from an unexpected place: origami.