The most successful Until Sunday projects are the ones I carry out in close, friendly collaboration with my clients. They are developed following the famous ‘three-act’ story structure that Aristotle created over two thousand years ago.
My clients always approach me with at least one of these questions:
Is our business following the right strategy?
How can we be more successful?
How can I differentiate my company from its competitors?
Do I need a brand lift?
If you have the same questions, relax: we will answer them together.
These three acts are: beginning, middle, and end.
Beginning
Just as in a good book, I help set a compelling scene that invites you on a journey. Together, we will identify the main protagonists, the factors, and the conflicts that fuel the story. After this brief but accurate analysis of the story as a whole, we will then develop the plot.
Middle
We will work together, using our combined skills and experience to overcome conflicts and find authentic solutions. I will analyse each and every element, including how they behave and interact, to help build a unique relationship with and between them.
End
The last chapter must be the story’s climax; the crescendo in which our project comes together… almost as if by magic!
At this point I will combine all of the elements together to create a perhaps surprising but somehow inevitable ending, ensuring problems are solved and questions are answered.
As an avid reader, I know that when you close a book, you want to feel content.
My aim is for every Until Sunday ending to be a happy one: a successful and satisfying launch for my clients, and a fulfilling sense of completion for myself.
I have found this storytelling process endlessly useful, because it invites my clients on a thrilling creative ride, yet with full explanation of every point of connection and every crossroad along the way. This clarity helps my clients to throw themselves in, absorbing new processes and elements, then deftly weaving them into their strategies.
The result is the creation of an interesting, memorable, and coherent project that grabs the attention of all involved.
