In 2012, I celebrated the birth of my freelance career as Until Sunday, in which I collaborate with beautiful brands and like-minded people.
Working with startups and tech companies has taught me what it means to be creatively disruptive, without conforming to ephemeral trends and losing brand identity.
As the years passed, I honed my skills by:
❋ Working on branding and UX design with not-for-profit organisations, like Action Aid Hellas❋ Becoming more involved in the world of SaaS interface design with established tech companies, like Joomla❋ Designing brands and defining mission-based strategies for global startups, like MauticI continue to work for diverse, cross-industry brands around the world, exercising the in-depth knowledge I have gained (and keep updated) in both digital and analogue design techniques.
Some of the brands I have been privileged to partner with recently include Smashing Magazine, Kialo Edu, and Mini Studio.
Some words about me and my work
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![Sarah Watz]()
"Her work is outstanding and has empowered our team, lifted our office to the next level and made our client's see what they always experienced. It is rare to find someone as talented and professional as Chiara that at the same time is so warm at heart."
Sarah Watz
Business Growth Mentor, Co-Founder, Business Heroes® , Global Speaker -
![Ruth Cheesley]()
“Her creativity knows no bounds, her patience is seemingly unending, and her attention to detail means that every little aspect you hadn't even thought about gets taken care of. "
Ruth Cheesley
Mautic Open Source Project Lead -
![Aspasia Kakari]()
"Chiara is a unique example of how professional, artistic and human aspects can successfully coexist in one person. I truly enjoyed cooperating with her as she is not only an extremely inventive and passionate designer but a very inspiring partner as well."
Aspasia Kakari
Journalist, Strategic Communications for Nonprofits & Social -
![Richard Alderson]()
"Chiara is not only a fantastic designer and art director, she's also a unique spirit – passionate, original, full of love, and truly a joy to work with!"
Richard Alderson
Entrepreneur & Coach -
![Kristina Podnar]()
"Chiara is a rare breed of designer, driven by passion, creativity, and dedication to her craft but also pragmatic, focused, and structured."
Kristina Podnar
Digital Policy Consultant, TEDx Speaker
The Studio
My friend, an interior designer named Babs Gösgens, designed the studio, expertly creating a beautiful space where I spend my days feeling inspired.
It’s a place where I exchange ideas with interesting people during my Creative Exchange, and run online and in-person workshops for entrepreneurs and students from the Design Faculty at Aegean University here in Syros.
Until Sunday Design Studio is based in Syros, Greece
My studio is the heart of my work: an idyllic space where I breathe, imagine, and create. If you ever visit our beautiful island, please stop by and say hello! I would love to show you around.
I specialise in brand design, with a creative yet systematic approach aided by strategic storytelling and intuitive UX design.
My services consist of (and may combine) the following elements:
I work with entrepreneurs, not-for-profit organisations and tech startups to help them realise their ideas, stay true to their values, and make changes when they need to.
My role is to help define clear and unique pathways that build brands with purpose, impact, and adaptability.
Storytelling is a strong part of my design process, as a strategic tool that clarifies brand messaging while defying ephemeral trends.
Brand purpose, vision and values definitionBrand narrative and strategic storytellingBrand guidelines and design systemsBrand evolution and rebranding strategiesBrand alignment across digital and physical touchpointsEach project is tailored and may combine different elements, depending on the context and the people involved.
I enjoy working in collaboration with founders and stakeholders through explorative workshops and 1:1 consultations. Brands are built from action, rather than just on paper, with valuable and unique contributions from everyone involved.
A strong brand is built from multiple interactions that are consistent through different touchpoints.
During my hands-on workshops and consulting meetings, I help founders and project managers understand these touchpoints and define their values, as well as how to live up to their brand promise.
Brand and UX discovery workshopsMapping brand touchpoints and user journeysGuest lectures and educational talksTeam education on brand thinking and UX principlesEach project is tailored and may combine different elements, depending on the context and the people involved.
I work with tech companies to design complex SaaS interfaces that require both a deep understanding of the customer journey, and a strong understanding of the brand.
I treat B2B and B2C interfaces as part of the brand experience, which makes the product design part of a larger system that I call a brand system.
The brand system is more than a simple design technique, as it integrates the user experience with the larger brand ecosystem.
For this reason, I use storytelling to individuate all the actors involved in the product. I can then design an experience that engages the right users, with simple, intuitive interfaces that inspire meaning and loyalty.
SaaS interface design for B2B and B2C productsBrand-led UX/UI design systemsProduct storytelling and experience designDesign systems for scalable digital productsEach project is tailored and may combine different elements, depending on the context and the people involved.
