Chiara Aliotta Chiara Aliotta

#18. Persuasion Through Experience at the Hiroshima Peace Memorial Museum

During the last day of my online workshop, held while I was in Japan, I found myself asking questions about how we can influence others’ opinions and beliefs. The answers were waiting for me in Hiroshima, in that I saw how thoughtful storytelling presents ideas that resonate, inspire, and drive change. From this experience, three key lessons emerge for effective storytelling in design presentations.

Read More
Chiara Aliotta Chiara Aliotta

#17. Dump Matsumoto and the need for a story villain

This issue focuses on wrestler Dump Matsumoto and explores her remarkable rise to fame. It wasn't solely due to her uniqueness; it was also about understanding key storytelling elements such as character arcs, the creation of a hook, and the power of contrast.

Read More