Chiara Aliotta Chiara Aliotta

#14. Create your Vision Board using the Power of Storytelling

In this issue, I will explain how you can use Donald Miller’s StoryBrand Framework to create a vision board that aligns with your goals, tackles key areas of your life, and inspires action. I create my vision board using this storytelling technique that I typically use to help my clients visualise their businesses. With creativity and adaptation, we can apply the same structure to envision our lives and the year to come.

Read More
Chiara Aliotta Chiara Aliotta

#13. The Dollhouses of Frances Glessner Lee

Crime scenes are complicated, and so are the experiences we design for products. For this reason, the work Lee is a reminder that constant iteration, testing prototypes, gathering feedback, and refining continuously are the keys to creating an effective experience that helps the user achieve her purpose.
In this issue, I want to explore the importance of building scenarios for UX designers, and highlight essential lessons we can learn from the work of this incredible woman, who is often referred to as "the mother of forensic science."

Read More
Chiara Aliotta Chiara Aliotta

#10. Three reasons why you should adopt visual storytelling

In this issue, I want to delve deeper into visual storytelling, which is perhaps one of the most recognised aspects of my work. I will explain why and how you should start adopting this approach to enrich your digital products with a more engaging narrative, even if you are not an illustrator yourself!

Read More
Chiara Aliotta Chiara Aliotta

#9. How One Thousand and One Nights can transform us into Ethical Storytellers

Stories have the power to transform their audience, which means it's important for us to tell them in a way that promotes a better and more equal world. So, I have used this particular section of The Story that Saved the Day to explain more about becoming an Ethical Storyteller. The emblematic book in question is One Thousand and One Nights.

Read More
Chiara Aliotta Chiara Aliotta

#7. Using storytelling to research innovative ideas

Every product needs to stand the test of time and even very established companies operate in an ever-changing world that constantly needs innovative ideas. In this issue, I want to introduce two useful tools I use even before I open my sketch pad – the Research and the Sensemaking Map – that help me explore new ideas and create more authentic, future-focused products.

Read More
Chiara Aliotta Chiara Aliotta

#5. Mario: The plumber who changed gaming history

I recently read about the opening of the Nintendo Museum in Kyoto, and the story of how the game Donkey Kong and its character, Mario, saved Nintendo from bankruptcy. I found this fascinating and wanted to explore the idea further… not least because it contains some incredible lessons that we can all learn!

Read More
Chiara Aliotta Chiara Aliotta

#4. Engage your audience with non-linear storytelling

According to Aristotle, storytelling is a straightforward sequence of cause and effect. His three-act structure underlines this narrative aspect.

However, artists and directors have worked in many different ways to create non-linear stories that hook the reader or viewer.

Read More