Chiara Aliotta Chiara Aliotta

#20. Using storytelling to clarify your client's brief (Part I)

Being a freelancer has taught me that you need to be very focused and ask the right questions, or you may create something that does not match the expectations of your client, nor those of the potential user.
These first questions are the ABCs of a client interview. They will help you understand how your client envisions their product, while providing conversational structure — so your meeting won’t spiral into a messy wishlist of ideas, assumptions, and personal preferences.

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Chiara Aliotta Chiara Aliotta

#14. Create your Vision Board using the Power of Storytelling

In this issue, I will explain how you can use Donald Miller’s StoryBrand Framework to create a vision board that aligns with your goals, tackles key areas of your life, and inspires action. I create my vision board using this storytelling technique that I typically use to help my clients visualise their businesses. With creativity and adaptation, we can apply the same structure to envision our lives and the year to come.

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