Chiara Aliotta Chiara Aliotta

#18. Persuasion Through Experience at the Hiroshima Peace Memorial Museum

During the last day of my online workshop, held while I was in Japan, I found myself asking questions about how we can influence others’ opinions and beliefs. The answers were waiting for me in Hiroshima, in that I saw how thoughtful storytelling presents ideas that resonate, inspire, and drive change. From this experience, three key lessons emerge for effective storytelling in design presentations.

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Chiara Aliotta Chiara Aliotta

#17. Dump Matsumoto and the need for a story villain

This issue focuses on wrestler Dump Matsumoto and explores her remarkable rise to fame. It wasn't solely due to her uniqueness; it was also about understanding key storytelling elements such as character arcs, the creation of a hook, and the power of contrast.

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Chiara Aliotta Chiara Aliotta

#14. Create your Vision Board using the Power of Storytelling

In this issue, I will explain how you can use Donald Miller’s StoryBrand Framework to create a vision board that aligns with your goals, tackles key areas of your life, and inspires action. I create my vision board using this storytelling technique that I typically use to help my clients visualise their businesses. With creativity and adaptation, we can apply the same structure to envision our lives and the year to come.

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