My design brief covered two aspects: to create a strong brand presence for the community, and a clean and entertaining interface for potential investors.

The decisive element of Stockcroc is its vibrant and engaged community, to which members are exclusively invited to join through a private invitation.

The community's exclusivity is represented in the signature by an informal and geometric red bowtie, which sits close and comfortably to a simple, bespoke sans serif typeface.

This association creates a unique, distinctive brandmark for the main product and the Croccers (who could be identified at in-person gatherings by wearing red bowties!)

The vivid and playful colour palette reflects the laid-back, informal mood of the brand.

The next step of the process was designing the interface of the stock market platform.

Stockcroc’s vision is focused on providing a safe and profitable trading environment in both traditional and cryptocurrency trading markets.

For this reason, it was essential to create an intuitive and appealing platform that could mitigate the risk of human error inherently found in day trading, while allowing the everyday investor to grow their capital investment.

The platform functionality is straightforward:

The user, called Stockcroccer, answers a few simple questions to set up her own account. She selects her desired stocks, then, using one of the many Stockcroc algorithms, the trading platform will automatically enter and exit trades on the selected stocks using allocated funds from her account.

The specific algorithms have essential safety features, protecting everyday traders from daily losses and maximum profit-taking.

This is probably the most integral aspect of StockCroc for its community. Croccers are protected against unexpected swings in the market, so are therefore shielded from substantial losses.

To enhance the playful side of the platform, I designed a mascot. Steve is a vivid green, cheerfully debonair crocodile who engages with the traders daily, offering tips and suggestions inside the platform.

For further daily engagement, and to reinforce the community spirit of the brand, Croccers are also invited to join a private Telegram channel.

For the channel, I designed personalised stickers and gave a familiar face to three friendly croc-bots, named Sabine, Sally, and Cybil.

As Steve’s three knowledgeable sisters, Croccers can call upon Sabine, Sally, and Cybil to provide daily updates on Stockcroc algorithms, and for background research on any coin.

In the spirit of the StockCroc brand’s whimsical personality, active investors are rewarded with free NFTs.

For this aspect, I designed an extensive collection of NFTs, named Croc Royale.

Inspired by the 16th and 17th century Flemish portraits of the noble and wealthy bourgeoisie, each NFT features an ornate frame, which houses a unique portrait of the Croc Royale member.

Croc Royale NFTs are free to mint. They can be traded inside the community, giving access to exclusive perks and gains.

The design of a structured brand system, together with an intuitive platform interface, provides a robust foundation for Stockcroc upon which a diverse community of traders can grow through reliable access to a financial vehicle.

Croccers actively invest and engage with the platform daily, enjoying being part of a growing community. Thanks to this everyday user interaction the platform, now a beta version, is continuously improving.