I was hired by Kialo to re-design their brand and new features, so Kialo Edu would look more approachable, pleasant, and user-friendly.

When I joined the company, very little was in place in terms of branding. Although the platform itself was well-developed and appreciated by educators worldwide, the rest of the brand did not reflect the organisation's significant investment in creating something unique, free, and intuitive for teachers and their students.

It was a missed opportunity, especially in a market where more and more platforms are trying to approach their target audience with a strong brand presence and memorable visuals.

By analysing the existing touchpoints, I began by re-designing all of their auxiliary communication platforms, particularly the release notes that detailed new features and taking care of the of the design of the new blog, which contained educational articles.

These were important touchpoints that Kialo Edu current users were often in contact with, beyond the platform itself.

For the redesign of these two websites, I initially worked with the current colour palette and existing typography choice. I expanded both, in a way that would help me develop a new visual language that felt modern and dynamic.

My daily work with Kialo also involved the re-design of the experience and interface of some important new features. This included improving the grading system, a feature highly requested by educators to assess their students, and the new page for the templates. Through consulting educators for real case studies, our talented team tested, explored, and improved different core features to ensure that the discussion platform (Kialo Edu’s main product) was high-performing and up to the teachers' work in classroom/programs, as well as assimilating their needs and requests.

The brand needed to stand out and instil credibility: not only online but also when appearing in public, such as tech conferences and academy talks, with the hope of expanding its consumer base.

I continue to collaborate with a team of skilled copywriters in establishing the tone of voice for all new materials, including images for articles, video tutorials, and the new website. Additionally, I oversee the creation of fun and cheerful Kialo Edu merchandise, such as stickers, pins, t-shirts, sweaters, bags, and mugs. These items not only feature the Kialo Edu logo and iconic sunburst (as internally named), but they also convey the brand’s mission in an engaging and meaningful way.