In this issue, I will share four additional questions that take a deeper dive into the user experience and context of the project.
While Part 1 focused on understanding the project’s audience and overarching goals, Part 2 helps you map out how the product will be used, which interactions it requires, and how it should make the user feel.

Being a freelancer has taught me that you need to be very focused and ask the right questions, or you may create something that does not match the expectations of your client, nor those of the potential user.
These first questions are the ABCs of a client interview. They will help you understand how your client envisions their product, while providing conversational structure — so your meeting won’t spiral into a messy wishlist of ideas, assumptions, and personal preferences.