#20. Using storytelling to clarify your client's brief (Part I)

Being a freelancer has taught me that you need to be very focused and ask the right questions, or you may create something that does not match the expectations of your client, nor those of the potential user.
These first questions are the ABCs of a client interview. They will help you understand how your client envisions their product, while providing conversational structure — so your meeting won’t spiral into a messy wishlist of ideas, assumptions, and personal preferences.