MoR Passport
MoR is a small toy company based in Norway that designs stuffed toys based on children drawings.
The brand has a colourful and cheerful personality. In the last years, the company has successfully expanded its business, adding new services, like the online shop and joint charity initiatives for children.
Competencies
Book Design
Content Hierarchy
Illustrations
The Project. The Story.
The Protagonists
Lene, the founder of MoR, is an extremely enthusiastic person, brimming with ideas and creativity. Right from the start, we have worked together on developing MoR's brand personality.
Thanks to her intuition and vision, today MoR is a well-known brand to children and their parents – always creating and offering new, authentic, beautiful toys.
All stuffed toys are part of MoR's family. So Lene had an idea, to create a birth certificate that will not only state that the toy is part of the family, but that will also work as MoR's guarantee of quality.
The Plot
Lene sews her toys one by one. She asked me to create a passport that children could take with them when travelling with their stuffed friend.
I designed MoR's passport drawing inspiration from the new Norwegian passport. MoR's passport is bigger so that children can unleash their creativity on its pages.
I took into account the importance of tactile experience for children, so I created an embossed cover using MoR's dot pattern. The cover also boasts gold letterpress symbols that add a precious and official touch to the little booklet. On the first page, children can personalise the passport with their personal details and a picture of the toy.
I illustrated the inside pages with three animals that are commonly found in Norway (the bear, the deer and the fox) in their natural landscape. The drawings are made by hand exclusively for MoR and were printed using just two Pantone colours.
The Result
Working with Lene is always an exciting challenge and a great pleasure for me. MoR’s mission is all about travelling with your mind into an imaginary world and this "passport" testifies to this philosophy.
The client says:
I would like to create original products for my toys and their little owners.
-Lene Noss Ditmansen, founder of MoR
