Web Adventures
Web Adventures was commissioned to be that central hub, a living diary of Vitaly’s upcoming workshops, talks, and courses, whether on stage or online.
The site invites visitors on a journey through Vitaly’s world and offers a sneak peek into his ever-busy agenda.
Competencies
Narrative concept design
UI design
Art direction
Illustrations
Design system
Did you know?
The Web Adventures website isn’t the same every time you visit. It actually changes depending on the hour of the day.
In the morning, shops open and the city wakes up.
In the afternoon, the streets are alive with activity.
At night, lights glow and Vitaly’s lab comes alive.
Even the Berlin TV Tower in Alexanderplatz, Berlin, Vitaly’s headquarters when he’s not travelling, plays along. With a single click, you can watch a timelapse of the skyline, a small but memorable touch that mirrors Vitaly’s restless rhythm.
A detail hidden in plain sight, it turns the website into a living, breathing stage.
The Project. The Story.
The Protagonists
If you know Vitaly, you know he is constantly in motion. One day in Berlin, the next in New York, then off to a remote online session. The challenge: how to design a website that doesn’t just list his events, but captures the essence of his journeys?
Vitaly envisioned a platform that keeps his followers close, so no one misses the next workshop in their city or an online course just a click away. Together, we shaped a world map of his activities, structured into four main regions:
America & Canada
Central Europe
Eastern Europe
Remote (for his many online courses)
This geographical storytelling becomes the backbone of the experience: a visual atlas of Vitaly’s world, accessible from anywhere.
To design this world, I drew on familiar illustrative elements from Vitaly’s other course websites, creating a sense of continuity for long-time followers while welcoming newcomers with bold colours, playful animations, and vivid visual metaphors.
The website itself lives and breathes with time. Depending on when users visit, morning, afternoon, or night, the scene subtly transforms. Shops open and close, lights change, and different details come to life. These shifts create a sense of presence, as if visitors were truly walking through Vitaly’s world at that very moment.
At the heart of the landscape stands the Berlin TV Tower, Vitaly’s headquarters when he isn’t travelling. By clicking the play button, users can watch a charming timelapse of the city skyline, a poetic nod to Vitaly’s restless rhythm and constant movement across time zones.
Postal cards, each with their own animated stamps, mark the regions of his adventures, reinforcing the narrative of constant travel and exploration. And at the end of the page, the footer acts as a “return home”, a quiet close to a day filled with sharing, teaching, and connecting.
The design was also conceived to expand offline: posters, agendas, and printed materials that extend Vitaly’s identity into physical spaces. This flexibility shows the strength of the visual language: equally at home on a website, a postcard, or a conference hall wall.
After several years of shaping Vitaly Friedman’s digital presence, it was time to bring everything together into one single home. A place where Vitaly could present himself not just as a speaker, but as a passionate educator and trusted voice in the field of UX design.
The Plot
The Results
Web Adventures consolidates Vitaly Friedman’s online presence into one cohesive, narrative-driven platform. Through carefully crafted illustrations, dynamic storytelling, and a time-sensitive interface, the site mirrors Vitaly’s energy, his constant movement, and his generosity as an educator.
For visitors, it’s not just a schedule. It’s a living story that invites them to follow along, join the next workshop, and connect with Vitaly’s world of UX design.
