Caiman Fund
Cryptoassets are profoundly changing the way the world thinks about technology and investments.
However, not everybody feels ready (or brave enough!) to invest in this new market.
Caiman Fund is a hedge fund that offers innovative investors frictionless access to this new world of possibility.
Competencies
Digital Branding
Art Direction
UI/UX Design
Design System
NFT Design
The Project. The Story.
The Protagonists
Caiman Fund is the bigger brother of CrocPot’s hedge fund.
Funded by the startup venture behind the Stockcroc app, this specific product is designed for accredited investors, providing access to a diversified portfolio.
Caiman Fund focuses primarily on digital assets, alongside more traditional investment strategies.
The Plot
I began my design work by focusing on the Caiman Fund signature.
“Caiman" evokes the fearless and cunning alligatoridae, "brother" to the crocodile (hence the reference to Stockcroc and CrocPot), yet smaller and more ravenous.
The brandmark features the infinite icon's interpretation, with the caiman's watchful eye in the centre.
This modern, edgy look is achieved thanks to the exaggerated kerning between the characters, while the bespoke serif font, in small caps, conveys a traditional appeal.
The colour palette is reminiscent of the brother brands, Stockcroc and CrocPot.
These changes, although minimal, were crucial in creating a brand identity that feels established, trustworthy and reliable, yet edgy and fresh enough to inspire a desire for transformation.
The application itself has less novelty, compared with the existing CrocPot app.
In fact, it uses the same structure as CrocPot, but some functionalities are enriched with greater detail and interaction.
I also exchanged the light-hearted side of the CrocPot app, in favour of a more rigid and structured interface.
The wittiest part of the Caiman brand design lay in thinking of a unique way to reward investors with elegant NFTs.
Similar to the CrocPot passes, members receive one NFT every time they invest with Caiman Fund. In the future, these NFTs can be traded among Caiman Fund members.
Inspired by the individuality of a fingerprint, the design of the symbol is based on a grid of dots (5x5) that are dynamically (automatically) connected by a line, to form a different symbol for each NFT card.
The generation of both symbols and colour gradient is fully automated, meaning that each investor gets a digitally distinctive card that is as unique as their own fingerprint.
This same grid concept has been used to enhance all the communication materials and collateral shared with investors (online and offline).
The Results
Caiman Fund is the counterparty of choice for institutions and individuals looking to access opportunities in the crypto asset space.
The app enjoyed a successful launch in summer 2021. While it remains a beta version, investors find the app extraordinarily intuitive and reassuring for their investments.
