The new signature couldn't have been a better fit!

The brandmark encompasses all of the software’s characteristic features at a glance. Planning and tracking marketing campaigns: the capital M has been turned into a clock and stands for Mautic and for marketing, Data gathering and reports: the zig-zag shape of the M is reminiscent of the graphics used for collecting data and feedback that helps customers evaluate the success of a campaign.

Mautic also happens to be the first open source marketing automation platform; for this reason, I used open shapes and played with negative and positive space.

While the signature was in place, the colour palette was still under discussion.

David confessed to me his abhorrence of any shade of blue (given that all technological marketing companies seem to choose blue to appear trustworthy and reliable). We agreed that if Mautic was going to change the world of marketing automation, we should be bold enough to embrace counter-intuitive colours. So I chose a deep and vibrant purple and a warm yellow to brighten it up providing contrast and balance.

If you run a business, we suggest you give Mautic a try. It is free. It is open source. It looks promising.
What else? It has a large community of followers that can help you learn to use it, and once you do, you can contribute too.

In 2019, Acquia, the open source digital experience company acquired Mautic, creator of the world’s only open marketing automation and campaign management platform.

Together, Acquia and Mautic form the only open alternative to expensive, closed, stagnant marketing clouds, expanding Acquia’s vision to offer the industry's first Open Digital Experience Platform.