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    <loc>https://untilsunday.it/newsletter</loc>
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    <lastmod>2026-03-23</lastmod>
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  <url>
    <loc>https://untilsunday.it/newsletter/when-brands-stop-solving-problems</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2c632f43-1ebb-4fca-922c-c1bfbf64a00e/The+IKEA+advertising.+Reactive+marketing+demands+a+brand+to+be+prepared+and+firmly+aligned+with+its+values.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #41. When brands stop solving problems, they start recognising opportunities - Metti in risalto</image:title>
      <image:caption>The IKEA advertising. Reactive marketing demands a brand to be prepared and firmly aligned with its values.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/26b21b98-386a-41b1-9e2c-e73677e31bde/McDonald%E2%80%99s+ads.+Instead+of+taking+it+down%2C+the+company+leaned+into+its+message.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #41. When brands stop solving problems, they start recognising opportunities - Metti in risalto</image:title>
      <image:caption>McDonald’s ads. Instead of taking it down, the company leaned into its message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f2314380-d0a4-4af1-b105-8f9caff8ebff/Claude%2FAnthropic+campaign%2C+named+%E2%80%9CKeep+Thinking%22.+The+ads+tried+to+shed+light+on+a+world+that+is+increasingly+AI-compliant.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #41. When brands stop solving problems, they start recognising opportunities - Metti in risalto</image:title>
      <image:caption>Claude/Anthropic campaign, named “Keep Thinking". The ads tried to shed light on a world that is increasingly AI-compliant.</image:caption>
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  <url>
    <loc>https://untilsunday.it/newsletter/the-brand-quiz-what-origami-taught-me-about-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/47a2e1ba-1913-40cc-95b6-a07b5181496e/The+conference+Break+the+Pattern+in+Athens.+Organised+by+Women+Techmakers+Greece%2C+it+was+held+during+International+Women%E2%80%99s+Day+2026%2C+in+Athens.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #40. The Brand Quiz: What origami taught me about branding - Metti in risalto</image:title>
      <image:caption>The conference Break the Pattern in Athens. Organised by Women Techmakers Greece, it was held during International Women’s Day 2026, in Athens.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/8c6480d9-db12-42c9-bbb6-aba9824f4528/Magic+Circle.+The+origami+that+will+be+featured+in+my+next+episode%21</image:loc>
      <image:title>The Sunday Tales | Newsletter - #40. The Brand Quiz: What origami taught me about branding - Metti in risalto</image:title>
      <image:caption>Magic Circle. The origami that will be featured in my next episode!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/when-a-story-fails-to-hit-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b3c12fca-1eee-4bc1-ae81-1ee053182ef4/Jean-No%C3%ABl+Kapferer%E2%80%99s+Brand+Identity+Prism+%281996%29.+The+prism+identifies+six+points+of+brand+identity%2C+divided+over+two+dimensions+of+expression+and+construction+source.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #39. When a story fails to hit home: Narrative and brand identity lessons from Wuthering Heights - Metti in risalto</image:title>
      <image:caption>Jean-Noël Kapferer’s Brand Identity Prism (1996). The prism identifies six points of brand identity, divided over two dimensions of expression and construction source.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e6da3e0d-21c6-4e01-8dac-a85004a5ce90/Relationship.+The+type+of+connection+the+brand+builds+with+its+audience.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #39. When a story fails to hit home: Narrative and brand identity lessons from Wuthering Heights - Metti in risalto</image:title>
      <image:caption>Relationship. The type of connection the brand builds with its audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/062efa90-56f1-4ff6-ae6d-1811823b310a/Nintendo.+From+the+NES+to+the+Switch%2C+the+media+changed+dramatically.+The+technology+evolved.+The+audiences+expanded.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #39. When a story fails to hit home: Narrative and brand identity lessons from Wuthering Heights - Metti in risalto</image:title>
      <image:caption>Nintendo. From the NES to the Switch, the media changed dramatically. The technology evolved. The audiences expanded.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/42dc096c-97be-434c-9413-e27ac39791ca/Physique.+The+tangible%2C+visible+expression+of+the+brand.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #39. When a story fails to hit home: Narrative and brand identity lessons from Wuthering Heights - Metti in risalto</image:title>
      <image:caption>Physique. The tangible, visible expression of the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1aa53e69-d964-4454-81b9-2a95a77c4f34/Mindy+for+Slack.+From+productivity+assistant+to+AI+image+generator%3A+Mindy+reflects+the+industry%E2%80%99s+rush+towards+creative+AI+features+%28not+necessarily+Slack%E2%80%99s+original+collaboration+narrative%29.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #39. When a story fails to hit home: Narrative and brand identity lessons from Wuthering Heights - Metti in risalto</image:title>
      <image:caption>Mindy for Slack. From productivity assistant to AI image generator: Mindy reflects the industry’s rush towards creative AI features (not necessarily Slack’s original collaboration narrative).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a15adfe2-6d11-4728-bcd7-6555ec01021a/07-US-Newsletter-39.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #39. When a story fails to hit home: Narrative and brand identity lessons from Wuthering Heights - Metti in risalto</image:title>
      <image:caption>Dyson Hairdryer. Dyson’s aesthetic is both bold and recognisable; deeply connected to its engineering principles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/31c2ae09-36fb-45c1-9929-842ec6ae378d/Self-image.+How+customers+see+themselves+when+they+use+the+brand.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #39. When a story fails to hit home: Narrative and brand identity lessons from Wuthering Heights - Metti in risalto</image:title>
      <image:caption>Self-image. How customers see themselves when they use the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b18e6365-9ef7-4104-ab17-800cd57a3905/06-US-Newsletter-39.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #39. When a story fails to hit home: Narrative and brand identity lessons from Wuthering Heights - Metti in risalto</image:title>
      <image:caption>Preply ads (2025). Preply positions itself as the place where language learning becomes real.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/above-the-fold-part-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c57d25b7-18c6-4afd-b684-2b013f5adbe2/3+strategies+to+build+lasting+attention.+They+derive+from+my+personal+analysis+of+the+cinematic+world.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #38. Does "Above the fold" work in the age of infinite scroll? Part 3: The Agatha Christie Strategy - Metti in risalto</image:title>
      <image:caption>3 strategies to build lasting attention. They derive from my personal analysis of the cinematic world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e9b888f3-685e-4f5f-8757-5d52eb8c8231/Screenshots+from+the+website%2C+Porsche+Cayenne+Black.+The+website+uses+a+cinematic%2C+detail-driven+scrolling+experience+to+build+anticipation.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #38. Does "Above the fold" work in the age of infinite scroll? Part 3: The Agatha Christie Strategy - Metti in risalto</image:title>
      <image:caption>Screenshots from the website, Porsche Cayenne Black. The website uses a cinematic, detail-driven scrolling experience to build anticipation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/cf8719c0-1671-4b0d-86ed-76aa4bdf7d43/The+3+act+strategy+of+The+Prestige+by+Christopher+Noland</image:loc>
      <image:title>The Sunday Tales | Newsletter - #38. Does "Above the fold" work in the age of infinite scroll? Part 3: The Agatha Christie Strategy - Metti in risalto</image:title>
      <image:caption>Di qualunque cosa si tratti, il modo in cui racconti la tua storia online può fare la differenza.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/332dc68b-084a-4b6c-b65f-76a94c82b83f/In+The+Prestige%2C+the+three-act+structure+is+interwoven+with+three+temporal+layers+that+constantly+mirror+and+disrupt+one+another.+These+three+temporal+strands+are+not+presented+linearly.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #38. Does "Above the fold" work in the age of infinite scroll? Part 3: The Agatha Christie Strategy - Metti in risalto</image:title>
      <image:caption>In The Prestige, the three-act structure is interwoven with three temporal layers that constantly mirror and disrupt one another. These three temporal strands are not presented linearly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3a288d77-1cb9-466c-bc31-00e109e4c44a/The+setup.+Video+and+details+create+anticipation.+Just+enough+to+keep+you+scrolling.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #38. Does "Above the fold" work in the age of infinite scroll? Part 3: The Agatha Christie Strategy - Metti in risalto</image:title>
      <image:caption>The setup. Video and details create anticipation. Just enough to keep you scrolling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/336046b0-b252-46e3-9882-36835ce867da/The+confrontation.+The+carousel+helps+users+uncover+additional+details+of+the+car%2C+speeding+up+navigation+while+maintaining+the+sense+of+discovery.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #38. Does "Above the fold" work in the age of infinite scroll? Part 3: The Agatha Christie Strategy - Metti in risalto</image:title>
      <image:caption>The confrontation. The carousel helps users uncover additional details of the car, speeding up navigation while maintaining the sense of discovery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2ec33569-e095-4cce-b58b-1447daa3be4b/The+Resolution.+At+this+point%2C+the+pieces+fall+into+place%3A+the+car+is+fully+personalisable%2C+and+every+detail+shown+can+be+tailored+to+the+user%E2%80%99s+taste.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #38. Does "Above the fold" work in the age of infinite scroll? Part 3: The Agatha Christie Strategy - Metti in risalto</image:title>
      <image:caption>The Resolution. At this point, the pieces fall into place: the car is fully personalisable, and every detail shown can be tailored to the user’s taste.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/above-the-fold-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/946c769c-150d-4e6a-af91-ba321c5d57d9/3+strategies+to+build+lasting+attention.+They+derive+from+my+personal+analysis+of+the+cinematic+world.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #37. Does "Above the fold" work in the age of infinite scroll? Part 2: The Sequence Strategy - Metti in risalto</image:title>
      <image:caption>3 strategies to build lasting attention. They derive from my personal analysis of the cinematic world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/041c0975-a0fc-4d13-9df2-66819280264d/Screenshots+from+the+website%2C+Yodezeen.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #37. Does "Above the fold" work in the age of infinite scroll? Part 2: The Sequence Strategy - Metti in risalto</image:title>
      <image:caption>Screenshots from the website, Yodezeen. Their website was designed by the US-based studio, The First The Last.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/eb19bf95-5b52-4462-898b-d5c221624309/Tampopo+by+Juzo+Itami.+The+Aristotle+3+-act+structure+shows+how+the+%E2%80%9Cramen+western%E2%80%9D+movie+evolves.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #37. Does "Above the fold" work in the age of infinite scroll? Part 2: The Sequence Strategy - Metti in risalto</image:title>
      <image:caption>Tampopo by Juzo Itami. The Aristotle 3 -act structure shows how the “ramen western” movie evolves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/82f2266e-4d71-46c7-8fe2-4409c7722bdb/The+setup.+During+the+long+scrolling+experience%2C+narrative+breaks+and+vignettes+are+introduced+to+add+depth+to+the+page.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #37. Does "Above the fold" work in the age of infinite scroll? Part 2: The Sequence Strategy - Metti in risalto</image:title>
      <image:caption>The setup. During the long scrolling experience, narrative breaks and vignettes are introduced to add depth to the page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1fe45e46-2b70-48d5-8b4a-869ad4421f07/The+confrontation.+Very+few+narrative+breaks+appear+on+pages+that+are+crucial+to+the+resolution%2C+such+as+the+Services+page+and+the+project+pages.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #37. Does "Above the fold" work in the age of infinite scroll? Part 2: The Sequence Strategy - Metti in risalto</image:title>
      <image:caption>The confrontation. Very few narrative breaks appear on pages that are crucial to the resolution, such as the Services page and the project pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b9ba2020-15d4-41d0-adaa-8cb5e7a28d38/The+Resolution.+The+website+uses+original+design+solutions+to+express+core+concepts.+Like+%E2%80%9Cinternationality%E2%80%9D+is+a+recurring+and+well-articulated+theme.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #37. Does "Above the fold" work in the age of infinite scroll? Part 2: The Sequence Strategy - Metti in risalto</image:title>
      <image:caption>The Resolution. The website uses original design solutions to express core concepts. Like “internationality” is a recurring and well-articulated theme.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/above-the-fold-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/303dcc8c-b894-4484-9af4-3b6b29ceec60/Infinity+scroll+culture.+Infinite+scroll+has+endured+because+it+taps+into+essential+human+mechanisms.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #36. Does "Above the fold" work in the age of infinite scroll? Part 1: The Teaser Strategy - Metti in risalto</image:title>
      <image:caption>Infinity scroll culture. Infinite scroll has endured because it taps into essential human mechanisms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/462d9497-b754-4b17-9bd9-2a7e78cc886d/3+strategies+to+build+lasting+attention.+They+derive+from+my+personal+analysis+of+the+cinematic+world</image:loc>
      <image:title>The Sunday Tales | Newsletter - #36. Does "Above the fold" work in the age of infinite scroll? Part 1: The Teaser Strategy - Metti in risalto</image:title>
      <image:caption>3 strategies to build lasting attention. They derive from my personal analysis of the cinematic world</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b1062d57-22fe-4bb4-9b08-09bc143fd7d8/Screenshots+from+the+website%2C+Real+Food.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #36. Does "Above the fold" work in the age of infinite scroll? Part 1: The Teaser Strategy - Metti in risalto</image:title>
      <image:caption>Screenshots from the website, Real Food.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/188e0f86-fed0-48fd-a0bb-10b95778bc35/The+Virgin+Suicides+by+Sofia+Coppola.+The+Aristotle+3+-act+structure+shows+how+the+movie+evolves.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #36. Does "Above the fold" work in the age of infinite scroll? Part 1: The Teaser Strategy - Metti in risalto</image:title>
      <image:caption>The Virgin Suicides by Sofia Coppola. The Aristotle 3 -act structure shows how the movie evolves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/011f203d-4741-4fd5-bc12-6d23a2f1bb51/The+beginning.+Real+Food+introduces+the+general+concept+with+a+catchy+sentence+and+a+video.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #36. Does "Above the fold" work in the age of infinite scroll? Part 1: The Teaser Strategy - Metti in risalto</image:title>
      <image:caption>The beginning. Real Food introduces the general concept with a catchy sentence and a video.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c7fcc43b-7afe-4b17-b40a-4d2d6180390e/06-US-Newsletter-36.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #36. Does "Above the fold" work in the age of infinite scroll? Part 1: The Teaser Strategy - Metti in risalto</image:title>
      <image:caption>The confrontation. This section is a progressive explanation of the elements boldly introduced at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2ec3a8cc-b12a-4842-816f-fc2178fcd018/07-US-Newsletter-36.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #36. Does "Above the fold" work in the age of infinite scroll? Part 1: The Teaser Strategy - Metti in risalto</image:title>
      <image:caption>The Resolution. Use this section to help the user move forward in their engagement with your brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9399444f-e374-4404-9afa-dc03f7af9b51/08-US-Newsletter-36.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #36. Does "Above the fold" work in the age of infinite scroll? Part 1: The Teaser Strategy - Metti in risalto</image:title>
      <image:caption>The End. This section should reward the user for their time and attention paid by scrolling there.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/deceptivestorytelling-discover-your-trueself</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b38762f2-927b-4f65-9f76-699769ad8f13/Discover+your+true+self.+Experiences+that+reveal%2C+affirm%2C+or+awaken+a+part+of+the+user%E2%80%99s+identity+that+may+have+been+hidden.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #35. The deceptive stories we tell to... Discover your true self (Part 3) - Metti in risalto</image:title>
      <image:caption>Discover your true self. Experiences that reveal, affirm, or awaken a part of the user’s identity that may have been hidden.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/8263183e-7eba-4582-8e29-5447ecb83f3b/Canva.+The+intuitive+interface+and+simplified+approach+to+design+make+it+easy+to+create+something+pleasant+with+very+little+effort.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #35. The deceptive stories we tell to... Discover your true self (Part 3) - Metti in risalto</image:title>
      <image:caption>Canva. The intuitive interface and simplified approach to design make it easy to create something pleasant with very little effort.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6bd93e86-19fd-4e6c-a042-c1be7651cb9a/Stoic.+The+app+helps+you+begin+your+day+with+guided+journalling%2C+track+your+mood+throughout+the+week%2C+and+access+simple+meditation+tools.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #35. The deceptive stories we tell to... Discover your true self (Part 3) - Metti in risalto</image:title>
      <image:caption>Stoic. The app helps you begin your day with guided journalling, track your mood throughout the week, and access simple meditation tools.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e02f3157-80f4-4abc-8f57-1bdbd3d12f28/Storygraph.+The+platform+is+designed+to+align+your+reading+with+your+mood%2C+values%2C+and+past+preferences.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #35. The deceptive stories we tell to... Discover your true self (Part 3) - Metti in risalto</image:title>
      <image:caption>Storygraph. The platform is designed to align your reading with your mood, values, and past preferences.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/deceptivestorytelling-ensurecompleteness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/fcdc535b-cb81-49f1-bb1e-e2c6d7f8136a/01-US-Newsletter-34.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #34. The deceptive stories we tell to... Ensure completeness (Part 2) - Metti in risalto</image:title>
      <image:caption>AI Written, AI Read. A comic by Tom Fishburne.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/54e52a84-1851-45b3-9e4e-0e0e2e70cccf/Scheme+of+the+storytelling+resolutions.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #34. The deceptive stories we tell to... Ensure completeness (Part 2) - Metti in risalto</image:title>
      <image:caption>Ensure completeness. I often reference Alice in Wonderland to explain this resolution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/75e81acd-2720-40c9-9301-decf0ea37722/Seek+App.+The+app+uses+image+recognition+technology+to+identify+the+plants+and+animals+around+you.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #34. The deceptive stories we tell to... Ensure completeness (Part 2) - Metti in risalto</image:title>
      <image:caption>Seek App. The app uses image recognition technology to identify the plants and animals around you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2dd30e19-965f-416c-aad2-fe0cdbc3cf7d/05-US-Newsletter-34+2.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #34. The deceptive stories we tell to... Ensure completeness (Part 2) - Metti in risalto</image:title>
      <image:caption>PodPod. Podpod turns in one click your articles into podcasts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b3276d86-6a8c-44cf-b3ad-159e32627c1a/04-US-Newsletter-34.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #34. The deceptive stories we tell to... Ensure completeness (Part 2) - Metti in risalto</image:title>
      <image:caption>Bookwatch. What books do you want to read but don’t have time for?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6e129373-f336-4383-88cb-50b94f4ad208/05-US-Newsletter-34.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #34. The deceptive stories we tell to... Ensure completeness (Part 2) - Metti in risalto</image:title>
      <image:caption>The Future of AI. A comic by Tom Fishburne.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/deceptivestorytelling-achieve-a-status</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/84c2997c-1870-43ed-976e-3bc8f44f1004/The+large+billboard+at+Catania%27s+airport+advertising+a+well-known+tobacco+brand.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #33. The deceptive stories we tell to... Achieve a Status (Part 1) - Metti in risalto</image:title>
      <image:caption>The large billboard. What is trying to sell?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3843063e-27ff-42e1-b324-4813f68007b8/Resolutions+in+storytelling.+Designers+can+use+storytelling+in+ways+that+trigger+specific+forms+of+behaviour.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #33. The deceptive stories we tell to... Achieve a Status (Part 1) - Metti in risalto</image:title>
      <image:caption>Resolutions in storytelling. Designers can use storytelling in ways that trigger specific forms of behaviour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7ff81834-ec15-4be5-bf1f-d41de665fc4e/S%C3%A9zane.+The+French+online+fashion+brand+opens+its+capsule+collections+exclusively+to+their+customers+on+a+specific+day.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #33. The deceptive stories we tell to... Achieve a Status (Part 1) - Metti in risalto</image:title>
      <image:caption>Sézane. The French online fashion brand opens its capsule collections exclusively to their customers on a specific day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/be89e90a-aa9d-458a-afd7-ae85d1bab9b3/Vlad%C3%AC+by+You.+Personalise+your+own+shoes+with+this+exclusive+service.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #33. The deceptive stories we tell to... Achieve a Status (Part 1) - Metti in risalto</image:title>
      <image:caption>Vladì by You. Personalise your own shoes with this exclusive service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e557e678-26c5-4b35-90c4-fb92f8a23a3e/Masterclass.+Learn+creativity+from+the+best+teachers.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #33. The deceptive stories we tell to... Achieve a Status (Part 1) - Metti in risalto</image:title>
      <image:caption>Masterclass. Learn creativity from the best teachers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/af86a49f-150f-4554-b431-1883e9dd0996/Scarcity+effect.+Give+the+instant+illusion+of+status+%28be+the+first%2C+the+lucky+one%21%29%2C+but+without+substance.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #33. The deceptive stories we tell to... Achieve a Status (Part 1) - Metti in risalto</image:title>
      <image:caption>Scarcity effect. Give the instant illusion of status (be the first, the lucky one!), but without substance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6d1305d7-7486-4337-962f-efcc49f8e2d9/07-US-Newsletter-33.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #33. The deceptive stories we tell to... Achieve a Status (Part 1) - Metti in risalto</image:title>
      <image:caption>Duolingo. The funny comic by artist, Ketnipz.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/133e6d47-0850-4f95-a83c-96c0c2667be5/Influencers+and+festive+goodwill.+The+Italian+scandal%2C+Pandoro+Gate%2C+caused+by+Chiara+Ferragni+last+Christmas+2024.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #33. The deceptive stories we tell to... Achieve a Status (Part 1) - Metti in risalto</image:title>
      <image:caption>Influencers and festive goodwill. The Italian scandal, Pandoro Gate, caused by Chiara Ferragni last Christmas 2024.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/i-look-at-the-future-of-design-and-it-looks-fine-to-me</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b9db754c-54d7-4f34-8b94-5115e15b60f7/The+Future-Proof+Kit+for+Designers.+Fictional+tools+with+real+value+for+the+future+of+design.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #32. I look at the future of design and it looks… fine to me. - Metti in risalto</image:title>
      <image:caption>The Future-Proof Kit for Designers. Fictional tools with real value for the future of design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/89922172-92fa-47dd-b4a5-c4344e00ca97/A+provocative+quote+from+the+slides+of+Maria+Nicholas.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #32. I look at the future of design and it looks… fine to me. - Metti in risalto</image:title>
      <image:caption>A provocative quote from the slides of Maria Nicholas.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/3-lessons-from-f1-movie-every-startup-founder-can-learn-from</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/fe643581-4614-4663-b112-a1101ca417ed/The+Poster+of+F1%3A+The+Movie.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #31. 3 lessons from a new movie EVERY startup founder can learn from! - Metti in risalto</image:title>
      <image:caption>F1: The Movie. The film stars Brad Pitt as Formula One racing driver Sonny Hayes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9fd06714-b99f-478c-a305-31dad9d04c3e/A+scene+from+F1%3A+The+Movie</image:loc>
      <image:title>The Sunday Tales | Newsletter - #31. 3 lessons from a new movie EVERY startup founder can learn from! - Metti in risalto</image:title>
      <image:caption>A scene from F1: The Movie. The team principal, Kaspar Smolinski, greets the next team with a simple “hello” after Sonny Hayes commits yet another infringement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d0903083-4626-4482-8fea-a2747fad312b/A+scene+from+F1%3A+The+Movie</image:loc>
      <image:title>The Sunday Tales | Newsletter - #31. 3 lessons from a new movie EVERY startup founder can learn from! - Metti in risalto</image:title>
      <image:caption>A scene from F1: The Movie. The team around Sonny Hayes’ car.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a2b58da9-bf65-48ce-ab54-c1f64bda01f6/A+scene+from+F1%3A+The+Movie.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #31. 3 lessons from a new movie EVERY startup founder can learn from! - Metti in risalto</image:title>
      <image:caption>A scene from F1: The Movie. Sonny Hayes battles wheel-to-wheel with his teammate, Joshua Pearce.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ec535cb7-5c5c-4f7b-86b9-54f212921c0d/A+scene+from+F1%3A+The+Movie.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #31. 3 lessons from a new movie EVERY startup founder can learn from! - Metti in risalto</image:title>
      <image:caption>A scene from F1: The Movie. Sonny Hayes finds his state of flow as he leads the team to victory.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/why-your-brand-and-digital-presence-matters-more-than-ever</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e1f68219-2a9c-41dc-bcfb-1c29455bd65f/01-US-Newsletter30-Workshop.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #30. Why your brand and digital presence  matter more than ever in the AI era - Metti in risalto</image:title>
      <image:caption>Working my office in Hermoupolis, Syros. Starting the new year with great goals and purpose sets us up for outstanding achievements. Don't you think?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1b549479-cc97-4e0d-9579-28c390730c07/02-US-Newsletter30-Workshop.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #30. Why your brand and digital presence  matter more than ever in the AI era - Metti in risalto</image:title>
      <image:caption>An important lesson to learn: what keeps you relevant isn’t the tool you use, it’s the story you tell.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/lesson-from-kitkat-forsustainabllesson-from-kitkat-for-resilient-products-and-memorable-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/35e047d6-7e7d-4b25-bfc1-04dfdccf2f3e/KitKat+is+big+in+Japan%21</image:loc>
      <image:title>The Sunday Tales | Newsletter - #29. Lessons from KitKat: how the right research can build sustainable products and memorable experiences - Metti in risalto</image:title>
      <image:caption>KitKat in Japan is a big thing, as I discovered during my first trip 8 years ago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4413e7a1-0a19-4aa9-ba16-55c0b1ab3a37/KitKat+Japan+Post</image:loc>
      <image:title>The Sunday Tales | Newsletter - #29. Lessons from KitKat: how the right research can build sustainable products and memorable experiences - Metti in risalto</image:title>
      <image:caption>KitKat Japan Post. These packages flew off the shelves and won the Media Grand Prix at Cannes Lions in 2010.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/738510c5-ca1b-49a2-be6e-3dc354474185/Sweets+in+Japan</image:loc>
      <image:title>The Sunday Tales | Newsletter - #29. Lessons from KitKat: how the right research can build sustainable products and memorable experiences - Metti in risalto</image:title>
      <image:caption>Sweets in Japan. The beautiful sweets used in the tea ceremony are not particularly sweet, but they are beautiful to look at and most of all, seasonal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9544cd34-9248-4b00-89e2-4c60d73e6ccc/The+Sakura+Mochi+Flavour+KitKat</image:loc>
      <image:title>The Sunday Tales | Newsletter - #29. Lessons from KitKat: how the right research can build sustainable products and memorable experiences - Metti in risalto</image:title>
      <image:caption>The Sakura Mochi Flavour KitKat is available in spring only, to celebrate the blossom of these famous flowers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/design-is-not-important-until-it-becomes-essential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/90904548-ebf1-46d0-b675-ddb53832be6d/01-US-Newsletter28-pasta+2.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #28. Design is not important until it becomes essential - Metti in risalto</image:title>
      <image:caption>Long pasta design. From the article “An Illustrated Guide to Pasta Shapes and Names”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/40a4cb0b-c454-452b-8c78-b0b40a6f0287/02-US-Newsletter28-Design-is.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #28. Design is not important until it becomes essential - Metti in risalto</image:title>
      <image:caption>Design is not subjective like art. It is objective.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/456d8e3f-4c70-4a57-8729-cd0780b1b8a3/03-US-Newsletter28-Design-is.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #28. Design is not important until it becomes essential - Metti in risalto</image:title>
      <image:caption>Design is not decorative like art. It is intentional.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/dfc00828-5ec7-4d31-9742-e8d12e74edf4/04-US-Newsletter28-Design-is.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #28. Design is not important until it becomes essential - Metti in risalto</image:title>
      <image:caption>Design is not trendy like fashion. It is strategic.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/the-magic-ingredient-for-ai-powered-experience-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b2b842c8-d448-416e-a42a-486972474fdb/Scene+from+the+mechanic.+Some+of+you+may+know+that+for+the+past+10+years%2C+I+have+been+driving+a+cute+Mini+Cooper+from+1977.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #27. The magic ingredient for AI-powered experience design - Metti in risalto</image:title>
      <image:caption>Scene from the mechanic. Some of you may know that for the past 10 years, I have been driving a cute Mini Cooper from 1977.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/179d6fb4-ab50-4e80-bffd-eb88d4dd0f81/02-US-Newsletter27-Lilo%26Stitch.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #27. The magic ingredient for AI-powered experience design - Metti in risalto</image:title>
      <image:caption>Have you watched Lilo &amp; Stitch, the movie? For me, it’s not as funny as the cartoon, but it still provides plenty of laughs!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/617a94ca-8338-47d2-b5d4-26261d94ef21/Hello+Meta+Ai.+Meta+AI+was+unleashed+a+few+months+ago%2C+creating+lots+of+disorientation+between+WhatsApp+users.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #27. The magic ingredient for AI-powered experience design - Metti in risalto</image:title>
      <image:caption>Hello Meta AI. Meta AI was unleashed a few months ago, creating lots of disorientation between WhatsApp users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6f0166b1-0947-412f-a5d9-900d732bd149/04-US-Newsletter27-Slack.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #27. The magic ingredient for AI-powered experience design - Metti in risalto</image:title>
      <image:caption>Welcome Slack AI. Slack AI is a new feature that, even though it was released in February 2024, is now part of every plan.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/purpose-vs-resolution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/cfb479d6-9426-4279-96d9-6c5662e486f8/Aristotle%E2%80%99s+3-act+structure</image:loc>
      <image:title>The Sunday Tales | Newsletter - #26. Purpose vs. Resolution: Designing for depth (and singing for my soul) - Metti in risalto</image:title>
      <image:caption>Aristotle’s 3-act structure. The narrative arc of the character: without it, you won’t have a story that will stick.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ebc75ed8-469a-46ee-9887-9a29ead7dd7d/Some+screenshots+from+the+Breeze+app</image:loc>
      <image:title>The Sunday Tales | Newsletter - #26. Purpose vs. Resolution: Designing for depth (and singing for my soul) - Metti in risalto</image:title>
      <image:caption>Some screenshots from the Breeze app. It is designed for exploring the many features and help users find their true-self through them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4eb5dcf5-f81e-4dcc-8c0b-f0575db6f442/Some+screenshots+from+the+Balance+app</image:loc>
      <image:title>The Sunday Tales | Newsletter - #26. Purpose vs. Resolution: Designing for depth (and singing for my soul) - Metti in risalto</image:title>
      <image:caption>Some screenshots from the Balance app. The focus is not on the features themselves, but on the benefits these features bring to the user.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/summer-edition-break-the-ice-with-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c8af9f38-9aee-4e95-abf0-7e54fa1739ac/Storytelling+tools</image:loc>
      <image:title>The Sunday Tales | Newsletter - #25. Three fun storytelling games to break the ice with anyone!  - Metti in risalto</image:title>
      <image:caption>Storytelling tools. This is a fun – and cheap! – game I bought at Flying Tiger a few years ago. I have used it a few times with children’s workshops. Laughter is guaranteed!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7ca042de-d7b7-42f3-bef6-083b07a64b33/Who+are+you%3F+game</image:loc>
      <image:title>The Sunday Tales | Newsletter - #25. Three fun storytelling games to break the ice with anyone!  - Metti in risalto</image:title>
      <image:caption>Who are you? Simple questions that help know each other better.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/80938f18-b058-4b88-a32e-28199b379c86/What+if%3F+for+Tosca+Opdam%E2%80%99s+identity.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #25. Three fun storytelling games to break the ice with anyone!  - Metti in risalto</image:title>
      <image:caption>What if? for Tosca Opdam’s identity design. This can be a great icebreaker that may give rise to interesting discussions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6dd6c8fa-9e73-4d69-8383-a076c07acb5c/Mini+Studio+storyboarding.+As+we+were+imaging+how+the+product+could+be+used+by+parents+and+children+alike.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #25. Three fun storytelling games to break the ice with anyone!  - Metti in risalto</image:title>
      <image:caption>Mini Studio storyboarding. As we were imaging how the product could be used by parents and children alike.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/summer-edition-about-feeling-stupid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7469f4c7-bbe6-4780-9353-847aaf8ca5e0/syros-beach.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #24. Summer, Framer and Feeling Stupid - Metti in risalto</image:title>
      <image:caption>The beach I escaped to after launch. The proof that even tough learning curves can end with sand between your toes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/80d24ba6-45a5-4a3b-931c-24ec2c7d5b0b/ChiaraAliotta-Smiling.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #24. Summer, Framer and Feeling Stupid - Metti in risalto</image:title>
      <image:caption>Still smiling. Even after breakpoints, bugs, and a dozen Framer tutorials later.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/how-storytelling-shapes-ai-driven-user-testing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f6f14399-1909-43b0-b2f7-3374ece15384/The+classic+storytelling+structure.+The+sequence+beginning%2C+middle+and+end+from+the+narrative+structure+and+the+specific+plot+point</image:loc>
      <image:title>The Sunday Tales | Newsletter - #23. Script First, Prompt Later: How Storytelling Shapes AI-Driven User Testing - Metti in risalto</image:title>
      <image:caption>The classic storytelling structure. The sequence beginning, middle and end from the narrative structure and the specific plot point</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6d9db549-c3bb-40bb-bfd2-1230811876fc/Wireframes+%26+Script.+The+design+of+the+wireframes+followed+the+steps+I+mapped+out+during+the+script%2C+each+where+divided+into+the+3-act+structure.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #23. Script First, Prompt Later: How Storytelling Shapes AI-Driven User Testing - Metti in risalto</image:title>
      <image:caption>Wireframes &amp; Script. The design of the wireframes followed the steps I mapped out during the script, each where divided into the 3-act structure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1a50d6e4-1992-4de0-a5e6-247515795814/User+testing+questions.+At+each+stage+of+the+script%2C+I+notified+ChatGPT+about+the+ongoing+interaction+and+asked+for+suggestions+on+the+best+questions+to+ask+and+what+to+test.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #23. Script First, Prompt Later: How Storytelling Shapes AI-Driven User Testing - Metti in risalto</image:title>
      <image:caption>User testing questions. At each stage of the script, I notified ChatGPT about the ongoing interaction and asked for suggestions on the best questions to ask and what to test.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/94bbfee7-f385-4893-bc56-47edb984a839/The+storyboard.+The+storyboard+follows+a+structure+similar+to+that+used+by+movie+directors+to+guide+their+actors.+In+our+case%2C+since+users+are+not+trained%2C+it+is+essential+to+include+potential+emotional+responses+that+should+be+considered+in+the+app+design+for+future+development.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #23. Script First, Prompt Later: How Storytelling Shapes AI-Driven User Testing - Metti in risalto</image:title>
      <image:caption>The storyboard. The storyboard follows a structure similar to that used by movie directors to guide their actors. In our case, since users are not trained, it is essential to include potential emotional responses that should be considered in the app design for future development.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/procrastination-and-perfectionism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/79f40a86-7ddb-4a82-876c-b73163e31918/Newsletter-Image-01.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #22. Procrastination and Perfectionism: On Writing My First Book - Metti in risalto</image:title>
      <image:caption>The face of “I swear I’m writing.” One cup of tea, ten tabs open, and a thousand ideas waiting their turn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/71055c3c-d04c-4e76-a4b2-d3d477b4224f/Newsletter-Image-02.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #22. Procrastination and Perfectionism: On Writing My First Book - Metti in risalto</image:title>
      <image:caption>My book’s first drafts? They’re visual, messy, and live in notebooks like this one.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/dbf4488a-32a2-46fc-ba2d-ff30a7a653d7/Newsletter-Image-03.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #22. Procrastination and Perfectionism: On Writing My First Book - Metti in risalto</image:title>
      <image:caption>Caught in the act. Me, journaling my way through self-doubt and perfectionism.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/aa52bb65-8e36-4f7a-bc74-c114acd1a1fa/Newsletter-Image-04.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #22. Procrastination and Perfectionism: On Writing My First Book - Metti in risalto</image:title>
      <image:caption>Holding this card feels a little scary, a little bold, and exactly right. Let’s write this book together. :)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/using-storytelling-to-clarify-your-clients-brief-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7d9ae62e-00ec-43d3-83d7-cd1f6af300bc/Design+Brief.+These+questions+will+help+you+build+a+solid+and+well-rounded+brief.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #21. Using storytelling to clarify your client's brief (Part II) - Metti in risalto</image:title>
      <image:caption>Design Brief. These questions will help you build a solid and well-rounded brief.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f91d4715-5db4-4d99-be37-314650677454/Kialo+Edu+Grading+Tool.+The+feature+accommodates+the+varying+teaching+styles+and+classroom+workflows+that+surfaced+during+our+conversations+with+teachers.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #21. Using storytelling to clarify your client's brief (Part II) - Metti in risalto</image:title>
      <image:caption>Kialo Edu Grading Tool. The feature accommodates the varying grading styles and classroom workflows that surfaced during our conversations with teachers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5f1208d8-459d-471e-9d6b-83d9606a4b98/03-US-Newsletter21-chat-with-color.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #21. Using storytelling to clarify your client's brief (Part II) - Metti in risalto</image:title>
      <image:caption>Chat with Color by Kraft Paints. I explored the user’s takeaway. Did they want them to receive a PDF, a paint code, or maybe some personalised advice at the end of the experience?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f42addeb-208e-470f-8b7f-9ffc0ee47ef9/After+App.+Based+on+different+scenarios%2C+I+imagine+the+ability+for+the+user+to+add+other+assets+at+any+time+of+the+user%E2%80%99s+life+and+the+possibility+to+edit+their+beneficiaries.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #21. Using storytelling to clarify your client's brief (Part II) - Metti in risalto</image:title>
      <image:caption>After App. Based on different scenarios, I imagine the ability for the user to add other assets at any time of the user’s life and the possibility to edit their beneficiaries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c09cf559-2f74-4915-85ba-6cf9e39478f4/AVAC+website.+The+organisation+of+the+content+was+designed+so+visitors+would+leave+the+site+feeling+informed+and+empowered%2C+with+a+solid+understanding+of+current+best+practices</image:loc>
      <image:title>The Sunday Tales | Newsletter - #21. Using storytelling to clarify your client's brief (Part II) - Metti in risalto</image:title>
      <image:caption>AVAC website. The content was organised so visitors would leave the site feeling informed and empowered, with a solid understanding of current best practices.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/using-storytelling-to-clarify-your-clients-brief-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/47a69149-656e-4c4c-9632-70fb6e6e9d18/Chiara+sitting+at+her+desk</image:loc>
      <image:title>The Sunday Tales | Newsletter - #20. Using storytelling to clarify your client's brief (Part I) - Metti in risalto</image:title>
      <image:caption>Let me show you how I usually conduct interviews using storytelling fundamentals, so that I can go back to my work with a very clear understanding of my next steps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/11897967-5793-43bb-9700-0a4dc78c35c8/Kialo+Edu+Features.+New+features+were+usually+asked+for+or+proposed+by+educators+who+were+already+using+the+application.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #20. Using storytelling to clarify your client's brief (Part I) - Metti in risalto</image:title>
      <image:caption>Kialo Edu Features. New features were usually asked for or proposed by educators who were already using the application.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/15063281-f0a9-49d8-bbc3-97d8d0d4818f/Kialo+Edu+Blog.+The+blog+was+designed+to+offer+educators+smart+ways+to+use+Kialo+Edu+app+in+classrooms.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #20. Using storytelling to clarify your client's brief (Part I) - Metti in risalto</image:title>
      <image:caption>Kialo Edu Blog. The blog was designed to offer educators smart ways to use Kialo Edu app in classrooms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e1becfca-b455-4c1e-a8c0-e2b3af8a2483/Action+Aid+Hellas.+The+resolution+of+this+rebranding+was+about+how+we+could+empower+the+audience+to+join+Action+Aid+Hellas%E2%80%99s+mission+in+a+clearer+and+more+informed+manner.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #20. Using storytelling to clarify your client's brief (Part I) - Metti in risalto</image:title>
      <image:caption>Action Aid Hellas. The resolution of this rebranding was about how we could empower the audience to join Action Aid Hellas’s mission in a clearer and more informed manner.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/studio-ghibli-and-ux-visual-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/80081292-644f-4b26-8020-c711c46b7631/A+scene+from+Spirited+Away%3A+the+relationship+between+the+protagonist+and+No+Face+is+shown+through+gestures+and+the+gentle+rhythm+of+the+train.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #19. What Studio Ghibli Taught Me About Visual Storytelling in UX - Metti in risalto</image:title>
      <image:caption>A scene from Spirited Away: the relationship between the protagonist and No Face is shown through gestures and the gentle rhythm of the train.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5b81e430-442c-4eb3-a196-69beb689ff87/Kialo+Edu+Home+Page%3A+the+illustrations+intentionally+represent+a+simplify+UI+of+the+specific+feature+so+that+could+be+recognised+by+the+users+in+the+real+app.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #19. What Studio Ghibli Taught Me About Visual Storytelling in UX - Metti in risalto</image:title>
      <image:caption>Kialo Edu Home Page: the illustrations intentionally represent a simplify UI of the specific feature so that could be recognised by the users in the real app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c86e98c8-2d00-4d0d-ac76-69da94faf484/Kialo+Edu+Features%3A+so+many+features+and+so+little+time.+So+synthesis+but+also+accuracy+were+the+two+principles+that+guides+the+design+of+these+illustration.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #19. What Studio Ghibli Taught Me About Visual Storytelling in UX - Metti in risalto</image:title>
      <image:caption>Kialo Edu Features: There are so many features and so little time. So synthesis and accuracy were the two principles that guided the design of these illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c8ee22ca-9995-48c1-8ab1-0a069a4332d1/A+scene+from+The+Boy+and+the+Heron%3A+some+of+the+aeroplane+parts+are+brought+to+the+grand+villa+of+the+protagonist%2C+and+Miyazaki+takes+the+opportunity+to+meticulously+shows+us+their+details.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #19. What Studio Ghibli Taught Me About Visual Storytelling in UX - Metti in risalto</image:title>
      <image:caption>A scene from The Boy and the Heron: some of the aeroplane parts are brought to the grand villa of the protagonist, and Miyazaki takes the opportunity to meticulously shows us their details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e2978653-0095-4a31-bf0f-2897c6077908/05-US-Newsletter19-ux-measure.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #19. What Studio Ghibli Taught Me About Visual Storytelling in UX - Metti in risalto</image:title>
      <image:caption>Di qualunque cosa si tratti, il modo in cui racconti la tua storia online può fare la differenza.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/0b58ebb9-ff5f-437e-89c2-a27dd269fef2/The+illustrations+for+Vitaly+Friedman%E2%80%99s+websites%3A+I+created+a+world+that+connects+both+visually+and+emotionally+with+the+user%E2%80%94ensuring+that+every+interaction+is+unique+whilst+also+feeling+reassuringly+familiar.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #19. What Studio Ghibli Taught Me About Visual Storytelling in UX - Metti in risalto</image:title>
      <image:caption>The illustrations for Vitaly Friedman’s websites: I created a world that connects both visually and emotionally with the user—ensuring that every interaction is unique whilst also feeling reassuringly familiar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/aefc03e6-58d7-4cde-b509-1b2dd18243f1/08-US-Newsletter19-characters.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #19. What Studio Ghibli Taught Me About Visual Storytelling in UX - Metti in risalto</image:title>
      <image:caption>Chihiro and Mahito: the children in Studio Ghibli’s films are often more mature and grounded than the adults around them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f70e238e-7fc4-404a-86cb-46cbfd6a3802/A+scene+from+Spirited+Away%3A+Chihiro+is+visibly+uncomfortable+as+her+parents+greedily+sit+and+eat+the+food+offered+to+them+without+hesitation.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #19. What Studio Ghibli Taught Me About Visual Storytelling in UX - Metti in risalto</image:title>
      <image:caption>A scene from Spirited Away: Chihiro is visibly uncomfortable as her parents greedily sit and eat the food offered to them without hesitation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/34be67f9-8d21-49f3-be2e-56f8c8a5f8b8/The+NFT+for+After+App%3A+how+do+you+create+something+that+people+want+to+collect+when+the+subject+is+their+death%3F</image:loc>
      <image:title>The Sunday Tales | Newsletter - #19. What Studio Ghibli Taught Me About Visual Storytelling in UX - Metti in risalto</image:title>
      <image:caption>The NFT for After App: how do you create something that people want to collect when the subject is their death?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/ppersuasion-through-experience-at-the-hiroshima-museum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/53e49c85-7709-4472-9f4a-f492db419f5b/01-US-Newsletter18-TheStorytellingTriangle.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #18. Persuasion Through Experience at the Hiroshima Peace Memorial Museum - Metti in risalto</image:title>
      <image:caption>The storytelling triangle. The relationship between the user, the UX person and the audience defines how effectively a story can be communicated, understood, and internalised.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/fa4ca49c-cc78-4e74-a1e8-214d41f2706a/Hiroshima+Peace+Memorial+Museum%3A+the+museum+%28behind+us+in+this+picture%29+was+intentionally+positioned+to+face+the+Dome.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #18. Persuasion Through Experience at the Hiroshima Peace Memorial Museum - Metti in risalto</image:title>
      <image:caption>Hiroshima Peace Memorial Museum: the museum (behind us in this picture) was intentionally positioned to face the Dome.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/106b897c-3110-49cb-877d-3a07776fb9c0/The+narrative+structure+of+the+museum%3A+the+way+the+story+was+told+through+each+room%2C+always+narrated+through+the+eyes+of+the+victims+and+the+survivors.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #18. Persuasion Through Experience at the Hiroshima Peace Memorial Museum - Metti in risalto</image:title>
      <image:caption>The narrative structure of the museum: the way the story was told through each room, always narrated through the eyes of the victims and the survivors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/44868a6a-d9d0-4f24-abc7-64942b0efb6a/The+time+stopped%3A+stories+told+through+little+objects+that+belonged+to+the+victim%27s+everyday+life+today+to+remember+the+tragedy.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #18. Persuasion Through Experience at the Hiroshima Peace Memorial Museum - Metti in risalto</image:title>
      <image:caption>The time stopped: stories told through little objects that belonged to the victim's everyday life today to remember the tragedy. It is this change of meaning of these objects that brings people to think deeper and how this experience can relate to their life and their own experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ec6a7bc2-02b2-48dd-974c-bc94ade7f5b2/A+journey+of+transformation%3A+from+Lisa+Cron%27s+book+%E2%80%9CStory+or+Die%E2%80%9D.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #18. Persuasion Through Experience at the Hiroshima Peace Memorial Museum - Metti in risalto</image:title>
      <image:caption>A journey of transformation: from Lisa Cron's book “Story or Die”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4ff9b408-4925-4c8c-8e24-5a38fcdc6e5e/Tangible+proof%3A+the+clothes+of+survivors%2C+images%2C+interviews%2C+and+remnants+of+the+city.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #18. Persuasion Through Experience at the Hiroshima Peace Memorial Museum - Metti in risalto</image:title>
      <image:caption>Tangible proof: the clothes of survivors, images, interviews, and remnants of the city.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f0d552c6-89a9-49b3-897a-9968fe369724/The+image+of+a+young+child+at+the+entrance+of+the+museum%3A+the+image+was+shown+without+context+or+explanation.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #18. Persuasion Through Experience at the Hiroshima Peace Memorial Museum - Metti in risalto</image:title>
      <image:caption>The image of a young child at the entrance of the museum: the image was shown without context or explanation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/20e315fc-0a62-4363-b2f0-50dc1efcbe3b/The+paper+cranes+by+Sadako+Sasaki%3A+using+the+paper+from+her+medicine+wrappings%2C+Sadako+folded+1%2C000+cranes%2C+in+the+hope+she+would+be+soon+cured+by+leukaemia.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #18. Persuasion Through Experience at the Hiroshima Peace Memorial Museum - Metti in risalto</image:title>
      <image:caption>The paper cranes of Sadako Sasaki: using the paper from her medicine wrappings, Sadako folded 1,000 cranes, in the hope she would be soon cured by leukaemia.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/the-need-of-a-villain-dumpmatsumoto</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/250f1105-1113-4172-9bb7-49db2f4f8b78/Dump+Matsumoto.+The+legendary+figure+of+Dump+Matsumoto+was+born+in+the+early+80s+and+inspired+by+the+Japanese+subculture+Sukeban+%28literally%2C+%22the+delinquent+girl%22%29.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #17. Dump Matsumoto and the need for a story villain - Metti in risalto</image:title>
      <image:caption>Dump Matsumoto. The legendary figure of Dump Matsumoto was born in the early 80s and inspired by the Japanese subculture Sukeban (literally, "the delinquent girl").</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/584198ae-ed5c-4ae9-875c-effd1d0c0fb3/The+Transformation+in+5+episodes+of+Dump+Matsumoto</image:loc>
      <image:title>The Sunday Tales | Newsletter - #17. Dump Matsumoto and the need for a story villain - Metti in risalto</image:title>
      <image:caption>The Transformation in 5 episodes: Dump Matsumoto is the alter-ego of the kinder, nicer Kaoru.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/23426771-e941-4602-91b7-3bbd480611e8/Stardust+App%3A+The+personality+of+the+app+is+consistently+cheerful%2C+humorous%2C+and+whimsical+throughout+the+experience.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #17. Dump Matsumoto and the need for a story villain - Metti in risalto</image:title>
      <image:caption>Stardust App: The personality of the app is consistently cheerful, humorous, and whimsical throughout the experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f0e649ba-4209-4a22-9f1b-84c3792da000/The+Queen+of+Villains+narrative+structure</image:loc>
      <image:title>The Sunday Tales | Newsletter - #17. Dump Matsumoto and the need for a story villain - Metti in risalto</image:title>
      <image:caption>The Queen of Villains narrative structure: every episode has moments of suspense that make the audience crave more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a7a337cd-efb4-46cd-8c39-3b58581b5e23/Arago+Landing+Page%3A+the+page+creates+a+slow+and+engaging+way+to+scroll+through+the+sections.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #17. Dump Matsumoto and the need for a story villain - Metti in risalto</image:title>
      <image:caption>Arago Landing Page: the page creates a slow and engaging way to scroll through the sections.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/daad3bec-0bfe-4427-90b9-b6641224199d/Bike+in+Portugal+Landing+Page%3A+Each+section+inside+the+same+page+is+treated+as+a+%E2%80%9Cnew+episode%E2%80%9D+inviting+users+click+further+to+uncover+more</image:loc>
      <image:title>The Sunday Tales | Newsletter - #17. Dump Matsumoto and the need for a story villain - Metti in risalto</image:title>
      <image:caption>Bike in Portugal Landing Page: Each section inside the same page is treated as a “new episode” inviting users click further to uncover more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7bc7c622-999a-495d-b6a4-f12254714875/The+iconic+match+with+Chigusa+Nagayo+%28from+the+TV+show+%E2%80%9CThe+Queen+of+Villains%E2%80%9D%29%3A+called+%E2%80%9CHair+vs+Hair%2C%E2%80%9D+where+the+loser%2C+Chigusa+Nagayo%2C+had+her+head+shaved+before+an+arena+packed+with+crying+teenagers.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #17. Dump Matsumoto and the need for a story villain - Metti in risalto</image:title>
      <image:caption>The iconic match with Chigusa Nagayo (from the TV show “The Queen of Villains”): called “Hair vs Hair,” where the loser, Chigusa Nagayo, had her head shaved before an arena packed with crying teenagers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/063ac25c-0427-47b9-b033-9f3bacf0b159/StockCroc+App%3A+as+a+first-time+user%2C+you+would+be+guided+through+your+first+investment</image:loc>
      <image:title>The Sunday Tales | Newsletter - #17. Dump Matsumoto and the need for a story villain - Metti in risalto</image:title>
      <image:caption>StockCroc App: as a first-time user, you would be guided through your first investment.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/become-a-story-machine-part-two</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/8c02a8e2-18c1-4fdd-a26e-af76c9b7ca32/The+Art+of+Storytelling%2C+by+Khan+Academy.+Remarkable+examples+taken+from+real-world+experience+from+Disney+creators.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #16. Become a Story Machine! Free Storytelling Courses for Designers (Part II) - Metti in risalto</image:title>
      <image:caption>The Art of Storytelling, by Khan Academy. Remarkable examples taken from real-world experience from Disney creators.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/bea9bc03-98fa-4b16-a520-b25828b0a42e/Why+Great+Stories+Build+Relationships+and+Make+People+Care%2C+by+Shane+Snow.+The+course+explains+why+storytelling+engages+people+and+sells+ideas.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #16. Become a Story Machine! Free Storytelling Courses for Designers (Part II) - Metti in risalto</image:title>
      <image:caption>Why Great Stories Build Relationships and Make People Care, by Shane Snow. The course explains why storytelling engages people and sells ideas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7a06a1f7-b4e2-4c37-9e8c-ddaa291c0bc7/Why+Great+Stories+Build+Relationships+and+Make+People+Care%2C+by+Shane+Snow.+The+course+explains+why+storytelling+engages+people+and+sells+ideas.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #16. Become a Story Machine! Free Storytelling Courses for Designers (Part II) - Metti in risalto</image:title>
      <image:caption>Communicate Your Ideas Through Storytelling and Design, by Google Skillshop This course teaches you how to communicate ideas through the power of storytelling.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/ux-design-with-movie-stalker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/0fbe9c28-6a7f-4f43-9d6a-f836fa17c80c/The+3-act+structure+of+Stalker+by+Andrei+Tarkovsky</image:loc>
      <image:title>The Sunday Tales | Newsletter - #15. UX Design through the lens of an iconic movie: Stalker by Andrei Tarkovsky - Metti in risalto</image:title>
      <image:caption>The 3-act structure of Stalker by Andrei Tarkovsky. An attempt to make sense of Tarkovsky's spellbinding technique.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/bbacfa04-f5b4-499f-9041-04e91499f060/Contrary+to+a+common+misconception%2C+Stalker+is+not+a+black-and-white+movie.+Tarkovsky+uses+different+color+grading+and+filters+throughout+the+film+to+create+distinct+visual+moods+corresponding+to+different+parts+of+the+story.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #15. UX Design through the lens of an iconic movie: Stalker by Andrei Tarkovsky - Metti in risalto</image:title>
      <image:caption>Contrary to a common misconception, Stalker is not a black-and-white movie. Tarkovsky uses different color grading and filters throughout the film to create distinct visual moods corresponding to different parts of the story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/39751721-48dc-4f0b-bfd0-9976faf57e83/Kialo+Edu%E2%80%99s+onboarding+process</image:loc>
      <image:title>The Sunday Tales | Newsletter - #15. UX Design through the lens of an iconic movie: Stalker by Andrei Tarkovsky - Metti in risalto</image:title>
      <image:caption>Kialo Edu’s onboarding process. Please note: the experience I designed was never implemented, but you can see some screenshots here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b5ecc721-c317-441a-9906-b795b2434316/BFCM+by+Stripe.+An+original+experience+to+help+collect+data+for+their+Black+Friday%2FCyber+Monday+%28BFCM%29+transactions.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #15. UX Design through the lens of an iconic movie: Stalker by Andrei Tarkovsky - Metti in risalto</image:title>
      <image:caption>BFCM by Stripe. An original experience to help collect data for their Black Friday/Cyber Monday (BFCM) transactions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6c0523a0-9044-4649-9b3a-3bdccf400a8d/The+Ahadi+Foundation+website.+A+one-pager+that+includes+myriad+ways+for+users+to+engage+with+its+content.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #15. UX Design through the lens of an iconic movie: Stalker by Andrei Tarkovsky - Metti in risalto</image:title>
      <image:caption>The Ahadi Foundation website. A one-pager that includes myriad ways for users to engage with its content.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/create-your-vision-board-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/60573100-0022-40b6-891c-e628fd167c3f/Donald+Miller%E2%80%99s+StoryBrand+Framework</image:loc>
      <image:title>The Sunday Tales | Newsletter - #14. Create your Vision Board using the Power of Storytelling - Metti in risalto</image:title>
      <image:caption>Donald Miller’s StoryBrand Framework. I typically use it to help my clients visualise their businesses…but not today!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3332e21a-eaae-4598-937c-f4b0dd5b260c/US-Newsletter-TemplateVisionBoard.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #14. Create your Vision Board using the Power of Storytelling - Metti in risalto</image:title>
      <image:caption>Vision Board Template. I have designed a storytelling-based vision board template just for you! Use it to structure your board around your life’s story (available in .PNG, .PDF and .JPEG).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/8d72096b-16e3-41c9-ba21-635cfc80343f/My+Vision+Board+for+2025.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #14. Create your Vision Board using the Power of Storytelling - Metti in risalto</image:title>
      <image:caption>This is my Vision Board for 2025. If you wish to share yours with me, you can send it to my email, or even post it on Instagram or Linkedin and tag me when you’re done!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/the-dollhouses-of-frances-glessner-lee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/957a119a-27dc-4bde-ac34-3459204f2d44/The+Nutshells</image:loc>
      <image:title>The Sunday Tales | Newsletter - #13. The Dollhouses of Frances Glessner Lee - Metti in risalto</image:title>
      <image:caption>The Nutshells. Lee sewed the curtains, designed the wallpaper, and painted miniature portraits for décor in these dollhouses. She used pins and a magnifying glass to knit clothes, and a lithographic printing method to reproduce minuscule newspapers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d2e6ea24-ade4-45c5-8b4b-ed5b7a8e6cdb/Amazon+Prime+Video</image:loc>
      <image:title>The Sunday Tales | Newsletter - #13. The Dollhouses of Frances Glessner Lee - Metti in risalto</image:title>
      <image:caption>Amazon Prime Video: the “hide the movie”action does hide a movie from your list, but a reassuring banner appears, allowing you to undo this action at any time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3868dd4f-b785-4b4f-98fa-0e12ac413fe0/The+discreet+Slack+notification</image:loc>
      <image:title>The Sunday Tales | Newsletter - #13. The Dollhouses of Frances Glessner Lee - Metti in risalto</image:title>
      <image:caption>The discreet Slack notification: the banner tells you it’s too early for the user to read the message, due to her time zone. But it allows you to perform the primary action to send a message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e9e1c592-db2b-4b5d-a377-1270c10974d3/The+Neon+Green+interface</image:loc>
      <image:title>The Sunday Tales | Newsletter - #13. The Dollhouses of Frances Glessner Lee - Metti in risalto</image:title>
      <image:caption>The Neon Green interface: every time you add money to your bank account, a new tree grows in your virtual field.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/12e1dce6-87de-4d01-992c-282798b36f77/The+Duolingo+interface</image:loc>
      <image:title>The Sunday Tales | Newsletter - #13. The Dollhouses of Frances Glessner Lee - Metti in risalto</image:title>
      <image:caption>The Duolingo interface: larger groups can share the listing, chat on a common messaging channel and create a collaborative listing too.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/36a5ae87-6b89-44ba-90b0-3cb85772500f/The+Airbnb+group+booking+feature</image:loc>
      <image:title>The Sunday Tales | Newsletter - #13. The Dollhouses of Frances Glessner Lee - Metti in risalto</image:title>
      <image:caption>The Airbnb group booking feature: larger groups can share the listing, chat on a common messaging channel and create a collaborative listing too.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/become-a-story-machine-part-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5fa86334-8a45-42e9-a6d4-7d64a9dc8924/Building+a+Story+Brand+by+Donald+Miller</image:loc>
      <image:title>The Sunday Tales | Newsletter - #12. Become a Story Machine!  Storytelling Books for Designers (Part I) - Metti in risalto</image:title>
      <image:caption>Building a Story Brand by Donald Miller. Helpful for creating marketing pages that convert and develop campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2820d096-414d-48bb-a561-ea9e68526b70/Storytelling+for+User+Experience+by+Whitney+Quesenbery+and+Kevin+Brooks.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #12. Become a Story Machine!  Storytelling Books for Designers (Part I) - Metti in risalto</image:title>
      <image:caption>Storytelling for User Experience by Whitney Quesenbery and Kevin Brooks. A step-by-step guide to building interactions that matter for the audience and testing them ahead of time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/07cda560-95b1-4f56-9cc3-98659b2e87a6/Design+is+Storytelling+by+Ellen+Lupton</image:loc>
      <image:title>The Sunday Tales | Newsletter - #12. Become a Story Machine!  Storytelling Books for Designers (Part I) - Metti in risalto</image:title>
      <image:caption>Design is Storytelling by Ellen Lupton. It may surprise you how many storytelling methodologies designers already use without realising!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/survival-kit-for-creativity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b8fdac5e-7962-40f4-9146-d06665356c24/The+journey+of+transformation+by+Lisa+Cron</image:loc>
      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you! - Metti in risalto</image:title>
      <image:caption>The journey of transformation by Lisa Cron. Misbelief, truth, realisation and transformation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3a356ac9-914e-48fa-a1ac-0830222277a1/The+transformational+journey+for+Action+Aid+Hellas</image:loc>
      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you! - Metti in risalto</image:title>
      <image:caption>The transformational journey for Action Aid Hellas. The steps that led to the transformation of the board members' beliefs.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/67a229ca-d032-474c-8c7b-20d6c8bac7c3/What+if+storytelling+tool</image:loc>
      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you! - Metti in risalto</image:title>
      <image:caption>“What if…” storytelling tool. I am sure you have used it yourself, just for fun!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3e54b7fc-9387-429b-ace1-a53591d5fdc9/The+cover+of+Smashing+Book+6+explained</image:loc>
      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you! - Metti in risalto</image:title>
      <image:caption>The S became a propeller. The cover of Smashing Book 6 explained.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/28151933-36c8-4338-9a21-79116706de19/The+Emotional+Connection+Steps</image:loc>
      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you! - Metti in risalto</image:title>
      <image:caption>Emotional connection. It happens like magic when as a leader you understand what really connects your team.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4c882cd4-8987-4a81-9452-33ab95f6f828/US06-Newsletter11-JoomlaHeart.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you! - Metti in risalto</image:title>
      <image:caption>The Joomla Heart. The Joomla Heart was already inside the Joomla logo and part of the spirit of the community.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1732368024154-H9Q7TEPW1G4V54F5BLCF/SM-00.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you!</image:title>
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      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you!</image:title>
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      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you!</image:title>
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      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you!</image:title>
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      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1732368027612-GM5N8DD31LDMN7A38QTI/SM-05.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1732368028718-5GD0R6R8T0AG7I1NHZKC/SM-06.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1732368029121-B1KGEM05RREMCGKF27EQ/SM-07.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you!</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1732368030083-6AY6LOBGL9VGV0EUSSYZ/SM-08.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you!</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1732368030578-YDC36G2OWCV5YMI5POVT/SM-09.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1732368031362-TRC03H6NWD70Q77XHYSY/SM-10.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #11. A survival kit for creative minds: three storytelling tools to inspire you!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/visual-storytelling-for-ux-designers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/58510add-21bf-4676-894f-a62c1cce4719/The+two+opening+illustrations+set+the+mood+of+the+two+websites</image:loc>
      <image:title>The Sunday Tales | Newsletter - #10. Three reasons why you should adopt visual storytelling - Metti in risalto</image:title>
      <image:caption>The two opening illustrations set the mood of the two websites. For Smart Interface Design Pattern is a plate with food, while for How to Measure UX and Design Impact, the opening image is a cell.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b10dedeb-620f-4e01-81ab-ee6a84d494dd/Same+interaction%2C+but+different+illustrations</image:loc>
      <image:title>The Sunday Tales | Newsletter - #10. Three reasons why you should adopt visual storytelling - Metti in risalto</image:title>
      <image:caption>Same interaction, but different illustrations. The bowl of food for Smart Interface Design Patterns, and the studio lab for How to Measure UX and Design Impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ae1fb376-2214-4b5c-83a5-a7bbfd6b806c/Deichmann+Job+Application</image:loc>
      <image:title>The Sunday Tales | Newsletter - #10. Three reasons why you should adopt visual storytelling - Metti in risalto</image:title>
      <image:caption>Deichmann Job Application. If the candidate feels more comfortable, can apply through videos and also take a selfie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4d6dea1c-056b-4354-8684-80df669a066f/Some+of+the+steps+of+Deichmann%E2%80%99s+job+application+form</image:loc>
      <image:title>The Sunday Tales | Newsletter - #10. Three reasons why you should adopt visual storytelling - Metti in risalto</image:title>
      <image:caption>Some of the steps of Deichmann’s job application form. Sometimes the illustrations are related to the question asked in the form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ad24f4e9-a94a-4429-8622-5e03d4df063d/Kialo+Edu+features</image:loc>
      <image:title>The Sunday Tales | Newsletter - #10. Three reasons why you should adopt visual storytelling - Metti in risalto</image:title>
      <image:caption>Kialo Edu features. The different illustrations used for the feature page help educators not only scan the information, but also recognise a feature when using it on the real application.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/058a9d3d-8fd3-40b3-b8a9-ad3d4a08400e/Kialo+Edu+advantages</image:loc>
      <image:title>The Sunday Tales | Newsletter - #10. Three reasons why you should adopt visual storytelling - Metti in risalto</image:title>
      <image:caption>Kialo Edu advantages. The small illustrations at the corner synthtise the advantages contained in each block and anticipate the subject of the content as the user scrolls.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/one-thousand-one-nights-and-ethical-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b0e6ac6b-ddea-4a8a-9544-471b1b32d4a9/The+narrative+structure+of+each+of+Scheherazade%27s+stories+is+cyclical.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #9. How One Thousand and One Nights can transform us into Ethical Storytellers - Metti in risalto</image:title>
      <image:caption>The narrative structure of each of Scheherazade's stories is cyclical. Her stories are interrupted at the end of Act 2 and just before the climax, and the following story starts from the climax of the previous tale and stops at the end of Act 2.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ea4ebfeb-c3e8-4287-bd87-1c4eae4e46b4/%23Behindthescene%3A+Ready+to+explore+GOTS%3F</image:loc>
      <image:title>The Sunday Tales | Newsletter - #9. How One Thousand and One Nights can transform us into Ethical Storytellers - Metti in risalto</image:title>
      <image:caption>#Behindthescene: Ready to explore GOTS?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/be01f0f0-76fd-4d4e-a9cf-4cc3c90366b7/Emotional+Levels+by+Donald+Norman</image:loc>
      <image:title>The Sunday Tales | Newsletter - #9. How One Thousand and One Nights can transform us into Ethical Storytellers - Metti in risalto</image:title>
      <image:caption>Emotional Levels by Donald Norman: the 3 levels of emotional connection that impact behaviour according to Don Norman.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7693e3d4-acb1-414f-ac1f-2ddbf175f376/The+forest+is+the+lungs+of+our+planet</image:loc>
      <image:title>The Sunday Tales | Newsletter - #9. How One Thousand and One Nights can transform us into Ethical Storytellers - Metti in risalto</image:title>
      <image:caption>The forest is the lungs of our planet. The disappearance of forests is a global problem that can lead to the disappearance of humanity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3271115f-a5d8-418f-951f-b0482bfda858/The+simple+path+of+transformation+by+Lisa+Cron</image:loc>
      <image:title>The Sunday Tales | Newsletter - #9. How One Thousand and One Nights can transform us into Ethical Storytellers - Metti in risalto</image:title>
      <image:caption>The simple path of transformation. Four steps according to Lisa Cron in her book "Story or Die”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d12b51a8-cfb4-46ae-989b-90386e06bba2/The+Code%3A+keep+beauty+real+by+Dove</image:loc>
      <image:title>The Sunday Tales | Newsletter - #9. How One Thousand and One Nights can transform us into Ethical Storytellers - Metti in risalto</image:title>
      <image:caption>The Code: keep beauty real.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/storytelling-with-typography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9b9d3121-7117-4371-80c7-cc18876349a4/The+font+is+lapidary+at+the+beginning+of+the+movie.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #8. Storytelling with typography: Three lessons from the movie Elvis - Metti in risalto</image:title>
      <image:caption>The font is lapidary. The scene where Elvis announces to his family that he has decided to go on a tour with the Hank Show.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ff4137bd-2b22-493e-9e03-82e3592c487e/02_US_Newsletter8.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #8. Storytelling with typography: Three lessons from the movie Elvis - Metti in risalto</image:title>
      <image:caption>A more glamorous and sophisticated font is used toward the end of the movie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/dc91e6c0-c9fb-46d6-b231-cad890d0e618/03_US_Newsletter8.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #8. Storytelling with typography: Three lessons from the movie Elvis - Metti in risalto</image:title>
      <image:caption>Postcards from US. Elvis' tours were really like little outdoor picnics, where Elvis had fun touring with his band while discovering the world next door.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/45bf8c1f-23be-4c9b-b4de-cf6b0b5bb0b6/Fast+forward+the+plot+with+typography.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #8. Storytelling with typography: Three lessons from the movie Elvis - Metti in risalto</image:title>
      <image:caption>Fast forward the plot with typography. Some of the cities that Elvis toured and that in the movie are portrayed just through beautiful typographic elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3e4117d3-842f-4684-b73c-563a465e5313/05_US_Newsletter8.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #8. Storytelling with typography: Three lessons from the movie Elvis - Metti in risalto</image:title>
      <image:caption>The newspaper expedient. The world is changing announced as a newspaper headline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2b780639-2615-49c3-8f7f-ef9fd6d79968/The+dawn+of+the+advertising+era.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #8. Storytelling with typography: Three lessons from the movie Elvis - Metti in risalto</image:title>
      <image:caption>The dawn of the advertising era. The super colourful and decorative typeface in 1950, from vans to walls, represents the post-war consumerist era.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5bdbde3e-44f3-4451-b783-85bea9d664a1/Bad+news+from+the+world.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #8. Storytelling with typography: Three lessons from the movie Elvis - Metti in risalto</image:title>
      <image:caption>Bad news from the world. The fonts are more sever and geometric.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ef8afd6b-cc4e-4750-9d1e-886ae1bb29f0/08_US_Newsletter8.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #8. Storytelling with typography: Three lessons from the movie Elvis - Metti in risalto</image:title>
      <image:caption>It ends with just one typeface. The world of Elvis shrunk inside the hotel in Las Vegas, where he performed his shows for many years.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/using-storytelling-to-research-innovative-ideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/44f91a88-dcf4-4463-b311-5adf905285dd/The+Future+Narrative+Framework</image:loc>
      <image:title>The Sunday Tales | Newsletter - #7. Using storytelling to research innovative ideas - Metti in risalto</image:title>
      <image:caption>The Future Narrative Framework: this framework uses a set of new tools coming from other fields of design, including Design Fiction and Scenario Planning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d7459900-a701-420f-9ec4-96e73841f671/The+research+funnel</image:loc>
      <image:title>The Sunday Tales | Newsletter - #7. Using storytelling to research innovative ideas - Metti in risalto</image:title>
      <image:caption>The research funnel. My research usually is seen through three lenses, or realities: the people, the technology and the planet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/cd943877-026b-4d78-8a38-b49a2076d8dd/06_US_Newsletter7-EmpathyMap.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #7. Using storytelling to research innovative ideas - Metti in risalto</image:title>
      <image:caption>Empathy map for users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/36d829d6-c047-4776-9c69-5a7922c8de5d/Gartner+graphic</image:loc>
      <image:title>The Sunday Tales | Newsletter - #7. Using storytelling to research innovative ideas - Metti in risalto</image:title>
      <image:caption>Gartner graphic: hype cycle of Artificial Intelligence, 2022.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c13a7dfa-d257-439a-bb61-079ad74e7314/The+phases+of+the+Life+Cycle+Assessment</image:loc>
      <image:title>The Sunday Tales | Newsletter - #7. Using storytelling to research innovative ideas - Metti in risalto</image:title>
      <image:caption>The phases of the Life Cycle Assessment: this tool is useful to define the sustainability of the product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/10999e88-9376-47c5-9a48-4f90c6c65dc9/03-FNF-SenseMaking.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #7. Using storytelling to research innovative ideas - Metti in risalto</image:title>
      <image:caption>The sensemaking map. The closest circles all have a direct connection to the problem. Those further out include indirect consequences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e6897a09-070c-4f9b-9722-d1403446340b/The+UX+Dramaturgy</image:loc>
      <image:title>The Sunday Tales | Newsletter - #7. Using storytelling to research innovative ideas - Metti in risalto</image:title>
      <image:caption>The UX Dramaturgy. As explained in previous articles and in my Domestika Course.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/enhance-your-design-workflow-with-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2f124411-aa12-412c-888c-c341cffa1361/01_US_Newsletter6-FundamentalsStorytelling.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #6. Enhance your design workflow and decision-making with storytelling techniques. - Metti in risalto</image:title>
      <image:caption>The  fundamentals of storytelling: using storytelling fundamentals can help you craft a comprehensive design brief.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a9b68a44-2709-4961-bc90-92c79368316f/Mapping+the+experience+with+UX+Narrative+and+UX+Dramaturgy+tools</image:loc>
      <image:title>The Sunday Tales | Newsletter - #6. Enhance your design workflow and decision-making with storytelling techniques. - Metti in risalto</image:title>
      <image:caption>Mapping the experience: UX Narrative and UX Dramaturgy layouts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2199b4e4-e56a-438d-b0b6-f9789c3755a8/UX+Storyboard+for+Smart+Interface+Design+Patterns</image:loc>
      <image:title>The Sunday Tales | Newsletter - #6. Enhance your design workflow and decision-making with storytelling techniques. - Metti in risalto</image:title>
      <image:caption>UX Storyboard for Smart Interface Design Patterns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f2b914cb-e42f-4f0a-a5e7-fabce839a60a/04_US_Newsletter6-StoryboardNarrative.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #6. Enhance your design workflow and decision-making with storytelling techniques. - Metti in risalto</image:title>
      <image:caption>Narrative storyboards can be used to illustrate a possible scenario of interactions between the user and the product (example: Elena Marinelli).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/fdac1dbe-6b0d-4bc0-b04f-35d05e3ede98/05_US_Newsletter6-Presentation.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #6. Enhance your design workflow and decision-making with storytelling techniques. - Metti in risalto</image:title>
      <image:caption>Presentation design: some slides from the VC pitch deck for the Web3 app, After App.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/635b6b66-5162-4b46-a06e-9c4b69d46e89/The+illustration+for+the+cover+of+Smashing+Book+6+explained.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #6. Enhance your design workflow and decision-making with storytelling techniques. - Metti in risalto</image:title>
      <image:caption>Visual storytelling: the cover of Smashing Book 6: illustration explained.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/super-mario-storytelling-lessons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/bb101492-4384-4ad3-b2df-28bead9fc67d/Radar+Scope%3A+a+great+success+in+Japan+but+a+commercial+failure+in+America.</image:loc>
      <image:title>The Sunday Tales | Newsletter - #5. Mario: The plumber who changed gaming history - Metti in risalto</image:title>
      <image:caption>Radar Scope: a great success in Japan but a commercial failure in America.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c4128d40-dd79-4d99-8358-df48a4b9b006/Donkey+Kong</image:loc>
      <image:title>The Sunday Tales | Newsletter - #5. Mario: The plumber who changed gaming history - Metti in risalto</image:title>
      <image:caption>Donkey Kong: the first game which players would progress through distinct levels or stageswas created around the story rather than the gameplay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f12b9a0d-f36b-40b4-9b91-86677c8f7a35/Sketch+of+Mario</image:loc>
      <image:title>The Sunday Tales | Newsletter - #5. Mario: The plumber who changed gaming history - Metti in risalto</image:title>
      <image:caption>Pixel limitation pushed creativity: Mario’s face was covered with a bushy moustache, which in turn accentuated his big nose.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/82ddfdf5-3c6e-490e-9e2f-c996092c20d5/The+Sewer+of+New+York+City</image:loc>
      <image:title>The Sunday Tales | Newsletter - #5. Mario: The plumber who changed gaming history - Metti in risalto</image:title>
      <image:caption>The sewers of New York City: this new environment necessitated a change in Mario's occupation to better fit the plot and setting.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/engage-your-audience-with-non-linear-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ede3862e-2f86-4dd4-a738-69a966af61d6/US-Newsletter-NarrativeStructure-DonnieDarko.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #4. Engage your audience with non-linear storytelling - Metti in risalto</image:title>
      <image:caption>The narrative structure of Donnie Darko: Richard Kelly's non-linear approach creates an intense and dramatic atmosphere.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d85abaff-52a1-461c-ba5d-718ccd3de883/US-Newsletter-DolceBeauty-website.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #4. Engage your audience with non-linear storytelling - Metti in risalto</image:title>
      <image:caption>The website Dolce Beauty: each of the four hotspots on the map can be discovered in a different sequence until they are all unlocked.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/72057241-7909-4d8f-843e-3605d7297650/US-Newsletter-GiveAHand-website.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #4. Engage your audience with non-linear storytelling - Metti in risalto</image:title>
      <image:caption>The website Give a Hand AI: Navigation-wise the website is linear, but the way the content is created and released is not, because it is influenced by other people's interactions with the website and their own content.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/the-hollywood-formula-to-sequels</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9b76f9f5-1365-45e9-a9ec-52ff29b92b30/US-Newsletter-BackToTheFuture.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #3. The Hollywood Formula: How to Replicate Movie Sequel Success in Product Development - Metti in risalto</image:title>
      <image:caption>The narrative structure of Back to the Future Part 1 and 2. Find similarities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4384c4ee-a640-481a-8d8b-5b8463adf38e/US-Newsletter-UXDramaturgy-Spotify.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #3. The Hollywood Formula: How to Replicate Movie Sequel Success in Product Development - Metti in risalto</image:title>
      <image:caption>From discovering a new song to adding it to their playlist was Spotify’s signature feature, and it was successful.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/8c0553ca-056b-488a-ba6e-f280c046e04c/US-Newsletter-UXDramaturgy-Spotify-DiscoveryWeekly.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #3. The Hollywood Formula: How to Replicate Movie Sequel Success in Product Development - Metti in risalto</image:title>
      <image:caption>The UX Dramaturgy of the Discovery Weekly: based on exactly the original interaction, this features provides a curated selection of tracks that users may not have discovered otherwise, enhancing the overall listening experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/df9fab5f-802c-44a9-b547-d1781ae640d7/US-Newsletter-UXDramaturgy-Spotify-ReleasRadar.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #3. The Hollywood Formula: How to Replicate Movie Sequel Success in Product Development - Metti in risalto</image:title>
      <image:caption>The UX Dramaturgy of the Release Radar: based on the original interaction, Spotify creates a personalised playlist that showcases new music releases from artists that the user follows or has shown interest in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/936ee69a-6dc4-489e-bb7b-0ac0950f7968/US-Newsletter-UXDramaturgy-Spotify-DiscoveryWeekly.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #3. The Hollywood Formula: How to Replicate Movie Sequel Success in Product Development - Metti in risalto</image:title>
      <image:caption>The UX Dramaturgy for the Daily Mix: why only engage with users on Monday and Friday? By increasing the pace of release, the Daily Mix provides users with a diverse selection of music to enjoy throughout the day… with a different mix every day!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/storytelling-is-joke-telling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/efc5b2ea-1c2e-438e-91f4-364034bdb453/US-Newsletter-NarrativeStructure.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #2. Three lessons from Andrew Stanton, American filmmaker and screenwriter - Metti in risalto</image:title>
      <image:caption>The 3 act structure and underline the promise as the resolution ac</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9348e3b1-2eac-48de-85ac-5de5a9c8c083/US-Newsletter-NarrativeStructureForPitch.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #2. Three lessons from Andrew Stanton, American filmmaker and screenwriter - Metti in risalto</image:title>
      <image:caption>The narrative structure I use to keep in mind whenever I create a pitch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9782c328-8ee7-4f89-9367-f823391a97d8/US-Newsletter-SmartInterfaceDesignPatterns.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #2. Three lessons from Andrew Stanton, American filmmaker and screenwriter - Metti in risalto</image:title>
      <image:caption>One of the many illustrations of Smart Interface Design Pattern website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/cb78aa0b-5b51-4897-af9f-4b028f72a1db/US-Newsletter-basquiat-website.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #2. Three lessons from Andrew Stanton, American filmmaker and screenwriter - Metti in risalto</image:title>
      <image:caption>Some screenshots of the Raymond Weil watch inspired by Basquiat’s artworks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/41e8ed4b-d83f-49ce-a8ba-6960d0a547ca/US-Newsletter-ThePowerofDigitalPolicy.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #2. Three lessons from Andrew Stanton, American filmmaker and screenwriter - Metti in risalto</image:title>
      <image:caption>The illustrative map of the book of Kristina Podnar, The Power of Digital Policy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5da7b10f-ab5a-42fa-9fe2-5858a36cdcd2/US-Newsletter-MountFuji-website.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #2. Three lessons from Andrew Stanton, American filmmaker and screenwriter - Metti in risalto</image:title>
      <image:caption>Some screenshots of the website, Half of 8.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/49d0f38e-85d5-418d-84e1-926195438c90/US-Newsletter-84-24-website.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #2. Three lessons from Andrew Stanton, American filmmaker and screenwriter - Metti in risalto</image:title>
      <image:caption>Some screenshots of the website, 84-24.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/design-360-degree-experiences-through-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9b76f9f5-1365-45e9-a9ec-52ff29b92b30/US-Newsletter-BackToTheFuture.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #1. Design 360-degree experiences through storytelling - Metti in risalto</image:title>
      <image:caption>Back to the Future 1 and 2. My favourite examples show the same winning story for the original film and its two sequels, with slightly different characters and settings each time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1f9c70b8-d3e8-4082-90d0-57564ec5e472/02-US-Newsletter-KRAFTTouchpoints.jpg</image:loc>
      <image:title>The Sunday Tales | Newsletter - #1. Design 360-degree experiences through storytelling - Metti in risalto</image:title>
      <image:caption>I collected different materials from KRAFT Paints like catalogues and stands and also visiting their retailers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9b15ae49-5106-4778-9723-38fa422d3c54/03-US-Newsletter-UXDramaturgyShop.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #1. Design 360-degree experiences through storytelling - Metti in risalto</image:title>
      <image:caption>This is the UX Dramaturgy of the shop experience, one of the many experiences I analysed during my research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e0346aec-e5fe-4d5d-9bbd-b95594b25173/04-US-Newsletter-UXDramaturgyAITool.png</image:loc>
      <image:title>The Sunday Tales | Newsletter - #1. Design 360-degree experiences through storytelling - Metti in risalto</image:title>
      <image:caption>UX Dramaturgy of the new AI tool designed for Kraft Paints.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/design+methodology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/typography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/designer+work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/workflow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/user+testing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/non-linear+storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/inspiration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/user+experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/brand+design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/product+design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/ux+lessons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/ai+and+storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/brand+workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/design+book</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/creativity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/newsletter/tag/ux+design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://untilsunday.it/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/09025643-2bfc-45bd-84b6-a42aab5b8886/Web+Adventures%3A+the+new+landing+page+to+follow+Vitaly+Friedman+and+his+upcoming+talks+and+events.+Designed+by+Chiara+Aliotta.</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e19cdc41-6c05-4f10-a7f5-9ffde592a1a2/ChiaraAliotta-Storyteller.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/98fb1823-a777-4f02-959a-54d904a3d76f/ChiaraAliotta-StorytellerSketch.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c3675f58-5ec5-4578-b71b-c3d65d420b6c/ChiaraAliotta-StorytellerCard.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/contact-chiara-aliotta</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-18</lastmod>
  </url>
  <url>
    <loc>https://untilsunday.it/my-promise</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1846b433-ce57-4f02-a1ee-e1a1063d825f/Promise+01%3A+Ideas+are+welcome</image:loc>
      <image:title>My Promise - I welcome all of your ideas.</image:title>
      <image:caption>To me, there is no such a thing as a “silly” idea. I believe that every idea contains some elements of genius, and my challenge is to help discover them! I will combine my experience with your vision, so that we can communicate freely, and together, work hard to bring even the craziest ideas to perfection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/63b8eee0-ad1a-4aa3-a917-9272dffd0756/Promise+02%3A+empathy+and+curiosity</image:loc>
      <image:title>My Promise - I am both an empathetic listener and a curious observer.</image:title>
      <image:caption>I am curious and observe a lot; in fact people tell me I often spot things that others overlook. So, I promise that I will never tire of listening to your ideas, your dreams, and your wishes… because they offer the potential to create something truly amazing. After all, the ultimate goal is that the resulting work delivers everything you truly want, and what your customers are willing to spend their money on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/449dd397-1841-4383-bd8a-e365c2962c66/Promise+03%3A+always+explain+my+reason</image:loc>
      <image:title>My Promise - I am honest, but always explain my reasons.</image:title>
      <image:caption>You are hiring me to create a solution. So surely, all of my detailed observation and focused listening would be wasted if didn't lead to the right solution! My varied experience helps me to understand whether an idea might work, but it also helps me to explain, honestly and in detail, why it might not.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7f391723-e801-4d52-b09e-9f91325c96d8/Promise+04%3A+I+believe+in+the+power+of+storytelling</image:loc>
      <image:title>My Promise - I believe wholeheartedly in the power of storytelling.</image:title>
      <image:caption>In a world that is constantly changing, I firmly believe that storytelling is an everlasting way to capture your audience's attention, and transcend ephemeral trends. I know that trends have their place in contemporary projects, but if you honestly want to leave your mark on this world, you need to tell a timeless and targeted tale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2b068f5f-445a-4b4a-8192-f2de30ed56de/Promise+05%3A+I+work+remotely</image:loc>
      <image:title>My Promise - I work remotely, from a global hub.</image:title>
      <image:caption>I embrace (and am excited about!) the fact that collaboration and idea-sharing can and does happen from any location, infinitely widening both possibility and potential. In fact, through moving to the Greek island of Syros in 2012, I mastered the skill of remote-work long before it became a fashion, or as we have seen in recent years, a necessity. What matters isn’t our physical location or office hours, but that we are transparent, reliable, and willing to communicate. (Note: I am all of these things!)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/my-approach</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/cdbe6275-0015-44e2-9caa-8a0832d728fd/Storytelling+steps%3A+beginning%2C+middle+and+end</image:loc>
      <image:title>My approach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7b7636bf-e66c-452d-b6d1-83637b7fd740/Chiara+Aliotta+sitting+in+her+office</image:loc>
      <image:title>My approach - I have found this storytelling process endlessly useful, because it invites my clients on a thrilling creative ride, yet with full explanation of every point of connection and every crossroad along the way.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/my-manifesto</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b2884f20-4fdb-4d07-b1a2-7cf0c119b7be/ChiaraAliotta-HoldingAMug.jpg</image:loc>
      <image:title>Manifesto</image:title>
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    <loc>https://untilsunday.it/the-pattern-tales-shop/p/the-cheshire-cat-notebook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/04409239-12af-4e15-9404-3c8bd136a10a/CheshireCat-Notebook.jpg</image:loc>
      <image:title>The Pattern Tales Shop - The Cheshire Cat Blank Notebook - The Cheshire Cat Blank Notebook</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ff36d077-068d-4a13-85b8-5ea6d1295cd2/The+Cheshire+Cat+Blank+Notebook</image:loc>
      <image:title>The Pattern Tales Shop - The Cheshire Cat Blank Notebook - Details</image:title>
      <image:caption>Limited Edition: Only 50 pieces are available, making this notebook unique. Size: A5 (105x210mm)—perfect for carrying with you wherever inspiration strikes. Design: Full-colour, thick cover featuring a beautiful motive inspired by the stories that spark my imagination. Pages: 60 blank pages (120gsm) with a subtle, rough texture—ideal for both writing and sketching. Binding: Saddle-stitched for a sleek, minimalist look that lies flat for ease of use. Original Patterns: Every pattern is uniquely designed by me, Chiara Aliotta, bringing a personal touch to each notebook. Locally Crafted: Created, printed and bound in Athens, Greece, focusing on quality and craftsmanship.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/the-pattern-tales-shop/p/the-cat-and-venus-notebook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b686c9e1-feb2-4060-9e12-26de776183a8/VenusandTheCat-Notebook.jpg</image:loc>
      <image:title>The Pattern Tales Shop - Venus and The Cat Blank Notebook - The Cat and Venus Blank Notebook designed by Chiara Aliotta. Limited Edition Stationery.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f47b46bc-17d9-41bc-805a-61c80938ea47/Venus+and+the+Cat+Blank+Notebook+by+Chiara+Aliotta.+Limited+Edition+Stationery.</image:loc>
      <image:title>The Pattern Tales Shop - Venus and The Cat Blank Notebook - Details</image:title>
      <image:caption>Limited Edition: Only 50 pieces are available, making this notebook unique. Size: A5 (105x210mm)—perfect for carrying with you wherever inspiration strikes. Design: Full-colour, thick cover featuring a beautiful motive inspired by the stories that spark my imagination. Pages: 60 blank pages (120gsm) with a subtle, rough texture—ideal for both writing and sketching. Binding: Saddle-stitched for a sleek, minimalist look that lies flat for ease of use. Original Patterns: Every pattern is uniquely designed by me, Chiara Aliotta, bringing a personal touch to each notebook. Locally Crafted: Created, printed and bound in Athens, Greece, focusing on quality and craftsmanship.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/the-pattern-tales-shop/p/penelope-notebook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9ef8ece2-bc78-42da-95a8-bac1808dd1af/Penelope-Notebook.jpg</image:loc>
      <image:title>The Pattern Tales Shop - Penelope Blank Notebook - Penelope Notebook designed by Chiara Aliotta. Limited Edition Stationery. (Copia)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2e03c4c1-ffd4-422e-9668-7c915c70a755/Penelope+Blank+Notebook+by+Chiara+Aliotta.+Limited+Edition+Stationery.</image:loc>
      <image:title>The Pattern Tales Shop - Penelope Blank Notebook - Details</image:title>
      <image:caption>Limited Edition: Only 50 pieces are available, making this notebook unique. Size: A5 (105x210mm)—perfect for carrying with you wherever inspiration strikes. Design: Full-colour, thick cover featuring a beautiful motive inspired by the stories that spark my imagination. Pages: 60 blank pages (120gsm) with a subtle, rough texture—ideal for both writing and sketching. Binding: Saddle-stitched for a sleek, minimalist look that lies flat for ease of use. Original Patterns: Every pattern is uniquely designed by me, Chiara Aliotta, bringing a personal touch to each notebook. Locally Crafted: Created, printed and bound in Athens, Greece, focusing on quality and craftsmanship.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/the-pattern-tales-shop/p/by-the-shore-notebook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b775664e-7e1f-4fd3-8858-112182683ffb/ByTheShore-Notebook.jpg</image:loc>
      <image:title>The Pattern Tales Shop - By the Shore Blank Notebook - By The Shore Blank Notebook designed by Chiara Aliotta. Limited Edition Stationery.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/427f39d9-0cfa-499a-a4cf-ce0903b94a1f/By+The+Shore+Blank+Notebook+by+Chiara+Aliotta.+Limited+Edition+Stationery.</image:loc>
      <image:title>The Pattern Tales Shop - By the Shore Blank Notebook - Details</image:title>
      <image:caption>Limited Edition: Only 50 pieces are available, making this notebook unique. Size: A5 (105x210mm)—perfect for carrying with you wherever inspiration strikes. Design: Full-colour, thick cover featuring a beautiful motive inspired by the stories that spark my imagination. Pages: 60 blank pages (120gsm) with a subtle, rough texture—ideal for both writing and sketching. Binding: Saddle-stitched for a sleek, minimalist look that lies flat for ease of use. Original Patterns: Every pattern is uniquely designed by me, Chiara Aliotta, bringing a personal touch to each notebook. Locally Crafted: Created, printed and bound in Athens, Greece, focusing on quality and craftsmanship.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/the-pattern-tales-shop/p/circe-pigs-sketchbook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5acd4ed5-09f7-4bf9-84f9-1c97e41fc20d/Circe-ArtbookFront.png</image:loc>
      <image:title>The Pattern Tales Shop - Circe's Pigs Blank Sketchbook - Circe's Pigs Blank Sketchbook designed by Chiara Aliotta. Limited Edition Stationery.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f51fb25e-c916-404f-ba17-3827e8aa3b56/Circe%27s+Pigs+Blank+Sketchbook+designed+by+Chiara+Aliotta.+Limited+Edition+Stationery.</image:loc>
      <image:title>The Pattern Tales Shop - Circe's Pigs Blank Sketchbook - Details</image:title>
      <image:caption>Limited Edition: Only 50 pieces are available, making this sketchbook a rare and exclusive treasure. Size: A5 (105x210mm) with elegant rounded corners—portable yet spacious for all your creations. Design: Full-colour, thick cover printed with a single stunning motif that reflects the unique inspiration behind each sketchbook. Pages: 120 smooth white, blank pages (120gsm) with a subtle, rough texture—ideal for writing, sketching, and even light watercolour work. Binding: Lay-flat binding for effortless use, whether you're drawing or writing. Original Patterns: Every design is an original creation by me, Chiara Aliotta, inspired by stories that spark imagination and wonder. Locally Crafted: Thoughtfully designed, printed and bound in Athens, Greece, ensuring the highest quality and a personal touch.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/the-pattern-tales-shop/p/the-cat-and-venus-sketchbook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/fe97d407-2e6a-406a-8320-8f8ab19d9f64/VenusAndTheCat-ArtbookFront.png</image:loc>
      <image:title>The Pattern Tales Shop - Venus and The Cat Blank Sketchbook - The Cat and Venus Blank Sketchbook designed by Chiara Aliotta. Limited Edition Stationery.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d4d90e1f-5516-40b8-acbb-a3e678de76ae/The+Cat+and+Venus+Blank+Sketchbook+designed+by+Chiara+Aliotta.+Limited+Edition+Stationery.</image:loc>
      <image:title>The Pattern Tales Shop - Venus and The Cat Blank Sketchbook - Details</image:title>
      <image:caption>Limited Edition: Only 50 pieces are available, making this sketchbook a rare and exclusive treasure. Size: A5 (105x210mm) with elegant rounded corners—portable yet spacious for all your creations. Design: Full-colour, thick cover printed with a single stunning motif that reflects the unique inspiration behind each sketchbook. Pages: 120 smooth white, blank pages (120gsm) with a subtle, rough texture—ideal for writing, sketching, and even light watercolour work. Binding: Lay-flat binding for effortless use, whether you're drawing or writing. Original Patterns: Every design is an original creation by me, Chiara Aliotta, inspired by stories that spark imagination and wonder. Locally Crafted: Thoughtfully designed, printed and bound in Athens, Greece, ensuring the highest quality and a personal touch.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/the-pattern-tales-shop/p/the-caterpillar-mushroom-sketchbook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a1db7501-a87c-40d6-a10e-b71b81de2f03/Caterpillar-ArtbookFront.png</image:loc>
      <image:title>The Pattern Tales Shop - The Caterpillar's Mushroom Blank Sketchbook - The Caterpillar's Mushroom Blank Sketchbook designed by Chiara Aliotta. Limited Edition Stationery.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/33cd4c85-dfe9-45ac-9a0e-5cd5ca032fc7/The+Caterpillar%27s+Mushroom+Blank+Sketchbook+designed+by+Chiara+Aliotta.+Limited+Edition+Stationery.</image:loc>
      <image:title>The Pattern Tales Shop - The Caterpillar's Mushroom Blank Sketchbook - Details</image:title>
      <image:caption>Limited Edition: Only 50 pieces are available, making this sketchbook a rare and exclusive treasure. Size: A5 (105x210mm) with elegant rounded corners—portable yet spacious for all your creations. Design: Full-colour, thick cover printed with a single stunning motif that reflects the unique inspiration behind each sketchbook. Pages: 120 smooth white, blank pages (120gsm) with a subtle, rough texture—ideal for writing, sketching, and even light watercolour work. Binding: Lay-flat binding for effortless use, whether you're drawing or writing. Original Patterns: Every design is an original creation by me, Chiara Aliotta, inspired by stories that spark imagination and wonder. Locally Crafted: Thoughtfully designed, printed and bound in Athens, Greece, ensuring the highest quality and a personal touch.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/the-pattern-tales-shop/p/shoot-for-the-moon-print</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f66c55a0-a4e3-4f66-b24b-768afc419a7d/ShootForTheMoon-Print.jpg</image:loc>
      <image:title>The Pattern Tales Shop - Shoot for the Moon Limited Edition Print - Shoot for the Moon Limited Edition Print designed by Chiara Aliotta. Limited Edition Print.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/be941ed7-2a9c-4564-aa8b-6153f827d463/ShootForTheMoon-Detail-01.jpg</image:loc>
      <image:title>The Pattern Tales Shop - Shoot for the Moon Limited Edition Print - Shoot for the Moon Limited Edition Print designed by Chiara Aliotta. Limited Edition Print.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/bb660d78-cff7-45fe-ba66-c06c800401cf/ShootForTheMoon-Detail-02.jpg</image:loc>
      <image:title>The Pattern Tales Shop - Shoot for the Moon Limited Edition Print - Shoot for the Moon Limited Edition Print designed by Chiara Aliotta. Limited Edition Print.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/11b92563-740b-4c59-a94c-6d9c5f993130/ShootForTheMoon-Detail-03.jpg</image:loc>
      <image:title>The Pattern Tales Shop - Shoot for the Moon Limited Edition Print - Shoot for the Moon Limited Edition Print designed by Chiara Aliotta. Limited Edition Print.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f06ca320-44e8-44c7-a7ad-52388f1f3ea9/Shoot+for+the+Moon+Limited+Edition+Print+designed+by+Chiara+Aliotta.+Limited+Edition+Print.</image:loc>
      <image:title>The Pattern Tales Shop - Shoot for the Moon Limited Edition Print - Details</image:title>
      <image:caption>Limited Edition: Only 20 pieces available, each accompanied by a certificate signed by the artist. Size: A3 (297x420mm)—perfect for framing. Paper: Printed on premium 150gsm paper, offering a sturdy and high-quality finish. Design: Vibrant, detailed illustration with special touches like fluorescent magenta ink and silver foil accents. Original Patterns: Every design is an original creation by me, Chiara Aliotta, inspired by stories that spark imagination and wonder. Locally Crafted: Thoughtfully printed in Athens, Greece, with an emphasis on quality and care.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/the-pattern-tales-shop/p/music-and-notes-notebooks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1fe82959-8c37-484c-9684-45b4c23aca96/MusicNotes-Notebook.jpg</image:loc>
      <image:title>The Pattern Tales Shop - Music and Notes Notebook - MusicNotes-Notebook.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/29f45039-4ed6-4de6-91ae-89c26daba6c1/MusicNotes-Notebook-Inside.jpg</image:loc>
      <image:title>The Pattern Tales Shop - Music and Notes Notebook - MusicNotes-Notebook-Inside.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/84285797-6442-4575-a1da-09437894d014/Music+and+Notes+Notebook.+Designed+by+Chiara+Aliotta.</image:loc>
      <image:title>The Pattern Tales Shop - Music and Notes Notebook - Details</image:title>
      <image:caption>Limited Edition: Only 50 pieces are available, making this notebook unique. Size: A5 (105x210mm)—perfect for carrying with you wherever inspiration strikes. Design: Full-colour, thick cover featuring a beautiful motif inspired by the stories that spark my imagination. Finished with a luxurious silk-touch matt lamination and subtle gold details for an extra touch of elegance. Pages: 60 blank pages (120gsm) with a subtle, rough texture—ideal for both writing and sketching. Binding: Saddle-stitched for a sleek, minimalist look that lies flat for ease of use. Original Patterns: Every pattern is uniquely designed by me, Chiara Aliotta, bringing a personal touch to each notebook. Locally Crafted: Created, printed and bound in Athens, Greece, focusing on quality and craftsmanship.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/the-pattern-tales-shop/p/the-necklace-notebook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f9f755c2-687d-4689-95f8-cdf076dc5992/TheNecklace-Notebook.jpg</image:loc>
      <image:title>The Pattern Tales Shop - The Necklace Notebook - TheNecklace-Notebook.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/64f85181-b5b1-411d-a50b-b68d8ce9d886/TheNecklace-Notebook-Inside.jpg</image:loc>
      <image:title>The Pattern Tales Shop - The Necklace Notebook - TheNecklace-Notebook-Inside.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a281b0a3-387e-4e09-8794-a666e2780c02/TheNecklace-Notebook-Render-Low.png</image:loc>
      <image:title>The Pattern Tales Shop - The Necklace Notebook - Details</image:title>
      <image:caption>Limited Edition: Only 50 pieces are available, making this notebook unique. Size: A5 (105x210mm)—perfect for carrying with you wherever inspiration strikes. Design: Full-colour, thick cover featuring a beautiful motif inspired by the stories that spark my imagination. Finished with a luxurious silk-touch matt lamination and subtle gold details for an extra touch of elegance. Pages: 60 blank pages (120gsm) with a subtle, rough texture—ideal for both writing and sketching. Binding: Saddle-stitched for a sleek, minimalist look that lies flat for ease of use. Original Patterns: Every pattern is uniquely designed by me, Chiara Aliotta, bringing a personal touch to each notebook. Locally Crafted: Created, printed and bound in Athens, Greece, focusing on quality and craftsmanship.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/the-pattern-tales-shop/p/the-little-mermaid-notebook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/297d1eb3-7ce2-4d85-8421-64b9d571ff90/TheLittleMermaid-Notebook.jpg</image:loc>
      <image:title>The Pattern Tales Shop - The Little Mermaid Notebook - TheLittleMermaid-Notebook.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6b26551a-6ba4-4a05-836b-44882be61ce8/TheLittleMermaid-Notebook-Inside.jpg</image:loc>
      <image:title>The Pattern Tales Shop - The Little Mermaid Notebook - TheLittleMermaid-Notebook-Inside.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/fd828c33-ab9f-4edd-ad07-2cf9a3b5b840/The+Little+Mermaid+Notebook.+Designed+by+Chiara+Aliotta</image:loc>
      <image:title>The Pattern Tales Shop - The Little Mermaid Notebook - Details</image:title>
      <image:caption>Limited Edition: Only 50 pieces are available, making this notebook unique. Size: A5 (105x210mm)—perfect for carrying with you wherever inspiration strikes. Design: Full-colour, thick cover featuring a beautiful motif inspired by the stories that spark my imagination. Finished with a luxurious silk-touch matt lamination. Pages: 60 dotted pages (120gsm) with a subtle, rough texture—ideal for both writing and sketching. Binding: Saddle-stitched for a sleek, minimalist look that lies flat for ease of use. Original Patterns: Every pattern is uniquely designed by me, Chiara Aliotta, bringing a personal touch to each notebook. Locally Crafted: Created, printed and bound in Athens, Greece, focusing on quality and craftsmanship.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/workshops-consulting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/4b237431-69a3-45ad-8bdb-e3947259051c/imgg-demo-qs29Y0Ih.jpg</image:loc>
      <image:title>Consulting and workshops with Chiara Aliotta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg</image:loc>
      <image:title>Consulting and workshops with Chiara Aliotta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/d0c64311-b23a-4075-a6bb-08ec13a3bc11/imgg-demo-nD6Pzw4T.jpg</image:loc>
      <image:title>Consulting and workshops with Chiara Aliotta</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/23bc2d9a-a687-4ca3-b1a3-0fd2ddd524ca/Chiara+Aliotta</image:loc>
    </image:image>
    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755550198164-41NU7B4LC3GGRSVB9RFG/imgg-demo-athFP3Gd.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755550198168-6C6J77FXTF79YKEHVXB4/imgg-demo-o6QjucKt.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755550198172-C91TEYWQ781WQVL58UK0/imgg-demo-LaGnuvMS.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/workshops-consulting/consulting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-02</lastmod>
  </url>
  <url>
    <loc>https://untilsunday.it/workshops-consulting/live-workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
  </url>
  <url>
    <loc>https://untilsunday.it/workshops-consulting/p/design-brands-that-last-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9a342c6b-563e-4a8a-9d05-5bb0d04a6a02/US-Subscription-Simple.png</image:loc>
      <image:title>Consulting and workshops with Chiara Aliotta - Design Brands That Last — Workshop Experience - US-Subscription-Simple.png</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/workshops-consulting/p/ux-ui-storytelling-course</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ba7ca808-f28e-4b21-a31d-46285392788b/ChiaraAliotta-Consulting.jpg</image:loc>
      <image:title>Consulting and workshops with Chiara Aliotta - Brand consulting for Startups - ChiaraAliotta-Consulting.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e1f68219-2a9c-41dc-bcfb-1c29455bd65f/01-US-Newsletter30-Workshop.jpg</image:loc>
      <image:title>Consulting and workshops with Chiara Aliotta - Brand consulting for Startups - Grow without losing yourself.</image:title>
      <image:caption>Format 1:1 consulting or small founder teams Practical outputs + reflective moments Founders leave with: 1–2 clear strategic directions What to protect as the brand grows What to stop, start or rethink</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/workshops-consulting/p/design-brands-that-last-consulting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b51abff8-2b10-494a-a070-b1c3ffc70b55/US-Subscription-Premium.png</image:loc>
      <image:title>Consulting and workshops with Chiara Aliotta - Design Brands That Last — Workshop &amp; Consulting - US-Subscription-Premium.png</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-17</lastmod>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-branding/pixpro-stockholm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3e96bd23-823e-4134-b288-a5d5b55c0d16/US-Prixpro-branding-01.jpg</image:loc>
      <image:title>Branding - Pixpro Stockholm</image:title>
      <image:caption>Pixpro Branding: logo design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/8d317df4-787c-45df-9601-1711a7c0bc82/US-Prixpro-branding-02.jpg</image:loc>
      <image:title>Branding - Pixpro Stockholm</image:title>
      <image:caption>Pixpro Stockholm: lettering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/58c5a9a6-ca5b-4bb4-9acc-f38ed09cbf44/US-Prixpro-branding-05.jpg</image:loc>
      <image:title>Branding - Pixpro Stockholm</image:title>
      <image:caption>Pixpro Stockholm: brand illustrations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/8689ed9c-556b-40d1-ac81-96538b6212a5/US-Prixpro-branding-04.jpg</image:loc>
      <image:title>Branding - Pixpro Stockholm</image:title>
      <image:caption>Pixpro Stockholm: brand illustrations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/aaf8a3a9-0d5a-494a-a9c1-b01caa1c5ffd/US-Prixpro-branding-08.jpg</image:loc>
      <image:title>Branding - Pixpro Stockholm</image:title>
      <image:caption>Pixpro Stockholm: brand manual</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7dfec60c-d364-4e1c-b6b5-b3ac1caf7d34/US-Prixpro-branding-09.jpg</image:loc>
      <image:title>Branding - Pixpro Stockholm</image:title>
      <image:caption>Pixpro Stockholm: brand manual</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/906b13e6-f555-4ec7-bf0c-9f4ae84eca1c/US-Prixpro-branding-06.jpg</image:loc>
      <image:title>Branding - Pixpro Stockholm</image:title>
      <image:caption>Pixpro Stockholm: offices</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ab01889a-04a9-42ee-b736-7d7f1de50046/US-Prixpro-branding-07.jpg</image:loc>
      <image:title>Branding - Pixpro Stockholm</image:title>
      <image:caption>Pixpro Stockholm: entrance</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-branding/city-of-horten</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5ce27f65-82bf-4de7-8d1a-f9cb75b4ea3d/US-CityOfHorten-00-A.jpg</image:loc>
      <image:title>Branding - City of Horten</image:title>
      <image:caption>Horten Logo and Slogan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f90ee29f-2fb7-4aa9-b6ff-8964fc73ff36/US-CityOfHorten-00-B.jpg</image:loc>
      <image:title>Branding - City of Horten</image:title>
      <image:caption>Horten Logo and Slogan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4aaa854d-36e0-452f-938d-931da21b92e3/US-CityOfHorten-01.jpg</image:loc>
      <image:title>Branding - City of Horten</image:title>
      <image:caption>Horten Logo and Slogan on wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2cc74352-289b-4304-8cd6-3ec0654eec21/US-CityOfHorten-02.jpg</image:loc>
      <image:title>Branding - City of Horten</image:title>
      <image:caption>Horten logo and slogan on metal mug</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6a8ddacc-9c6b-4738-a9da-3fae173e33ef/US-CityOfHorten-03.jpg</image:loc>
      <image:title>Branding - City of Horten</image:title>
      <image:caption>Horten logo and slogan on advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/0d75d2cd-9a33-4517-bcfd-5592ad695438/US-CityOfHorten-04.jpg</image:loc>
      <image:title>Branding - City of Horten</image:title>
      <image:caption>Horten logo and slogan on advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/bb18e791-6b4e-41ab-901a-399925a3a3f5/US-CityOfHorten-05.jpg</image:loc>
      <image:title>Branding - City of Horten</image:title>
      <image:caption>Horten logo and slogan on tote bag</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2e9a02eb-27a2-419c-ba9f-1030088bf6c0/US-CityOfHorten-06.jpg</image:loc>
      <image:title>Branding - City of Horten</image:title>
      <image:caption>Horten logo and slogan on t-shirt</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5ff00bd3-5e8f-42f7-9ebd-836e5c7d2d95/US-CityOfHorten-07.jpg</image:loc>
      <image:title>Branding - City of Horten</image:title>
      <image:caption>Horten logo and slogan on official website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-branding/brickson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/df2ee3f9-1d65-4fc6-8432-06e1cca2b341/US-Brickson-00.jpg</image:loc>
      <image:title>Branding - Brickson</image:title>
      <image:caption>Brickson logotype and brandmark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9b972a43-5af7-4194-8f8f-249916428133/US-Brickson-01.jpg</image:loc>
      <image:title>Branding - Brickson</image:title>
      <image:caption>Brickson logotype and brandmark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/61c6ff64-cee2-4f32-8a81-20fb85026fdf/US-Brickson-02.jpg</image:loc>
      <image:title>Branding - Brickson</image:title>
      <image:caption>Brickson offices</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d05b00bb-5fbe-4910-8e54-f09f53728605/US-Brickson-03.jpg</image:loc>
      <image:title>Branding - Brickson</image:title>
      <image:caption>Brickson departments brandmarks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/288cf965-9963-413e-a45f-6e2fac28c31f/US-Brickson-04.jpg</image:loc>
      <image:title>Branding - Brickson</image:title>
      <image:caption>Brickson departments stamps</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ba4d94e7-990b-4538-871a-16faa2f29117/US-Brickson-05.jpg</image:loc>
      <image:title>Branding - Brickson</image:title>
      <image:caption>Brickson stationery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f031f0b3-573e-4839-a1bc-38b9fa5aeb71/US-Brickson-07.jpg</image:loc>
      <image:title>Branding - Brickson</image:title>
      <image:caption>Brickson business card</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/eed2155e-5ca5-41b2-8b66-d52eac010e0c/US-Brickson-06.jpg</image:loc>
      <image:title>Branding - Brickson</image:title>
      <image:caption>Brickson signature on company's digital communication</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-branding/myk-og-rar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/bc67107b-f263-4f53-90cf-3086a0f4b939/US-MoR-05.jpg</image:loc>
      <image:title>Branding - Myk og Rar</image:title>
      <image:caption>Lene, founder of MoR, playing with the children drawings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9346fa0b-b510-49ca-a1db-e10fda0629d0/US-MoR-01.jpg</image:loc>
      <image:title>Branding - Myk og Rar</image:title>
      <image:caption>MoR logo design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f88612e2-19f2-424e-9b72-5fa9bc29b66d/US-MoR-02.jpg</image:loc>
      <image:title>Branding - Myk og Rar</image:title>
      <image:caption>MoR stuffed toy presentation with handdrawn frame</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d8985e77-1d8f-41a4-8ddb-9054e0f9a37d/US-MoR-03.jpg</image:loc>
      <image:title>Branding - Myk og Rar</image:title>
      <image:caption>MoR e-commerce website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/997c5748-9084-41df-9fc1-41126831d7f2/US-MoR-00.jpg</image:loc>
      <image:title>Branding - Myk og Rar</image:title>
      <image:caption>MoR business cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/338f960a-7dda-4e09-951f-bc655b25dcab/US-MoR-08.jpg</image:loc>
      <image:title>Branding - Myk og Rar</image:title>
      <image:caption>MoR leaflet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e5490be3-2e3f-4035-8133-b4ff104faa99/US-MoR-06.jpg</image:loc>
      <image:title>Branding - Myk og Rar</image:title>
      <image:caption>MoR poster for toy hospital campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/8811c7d3-755f-4f2d-936b-c3e811dff8a3/US-MoR-04.jpg</image:loc>
      <image:title>Branding - Myk og Rar</image:title>
      <image:caption>Lene at the hospital playing doctor with her stuffed toys</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/0118f448-5e5c-42f2-b984-a023963c88d3/US-MoR-09.jpg</image:loc>
      <image:title>Branding - Myk og Rar</image:title>
      <image:caption>MoR illustration style</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a2887b5a-9588-4719-9ff5-fc668b9fe992/US-MoR-07.jpg</image:loc>
      <image:title>Branding - Myk og Rar</image:title>
      <image:caption>MoR brand typeface</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7452b944-0689-471e-bf3c-a1b7db7b9e8a/US-MoR-10.jpg</image:loc>
      <image:title>Branding - Myk og Rar</image:title>
      <image:caption>MoR brand colours</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-branding/mautic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/836abfe2-bf3e-4f80-b3df-84a2e8f6d248/US-Mautic-02.jpg</image:loc>
      <image:title>Branding - Mautic</image:title>
      <image:caption>Mautic Brandmark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e69c5419-c8a9-4c52-b9d7-564504d3c6b5/US-Mautic-01.jpg</image:loc>
      <image:title>Branding - Mautic</image:title>
      <image:caption>Mautic brandmark and logotype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/133d2fc2-7afd-47ad-bd4c-47634e38e461/US-Mautic-03.jpg</image:loc>
      <image:title>Branding - Mautic</image:title>
      <image:caption>Mautic business cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ac4f21ec-777b-4877-b329-160fe077f795/US-Mautic-04.jpg</image:loc>
      <image:title>Branding - Mautic</image:title>
      <image:caption>Mautic logotype applied on website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/000c8015-1cc7-45a2-8417-e63d9ab0fe22/US-Mautic-06.jpg</image:loc>
      <image:title>Branding - Mautic</image:title>
      <image:caption>Mautic logotype applied on promotional mug</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c8cb91b1-fa8a-4455-a465-58372ad38091/US-Mautic-07.jpg</image:loc>
      <image:title>Branding - Mautic</image:title>
      <image:caption>Mautic logotype applied on promotional t-shirt</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/dca2261f-f7d9-46c4-8d28-69179e88f37b/US-Mautic-05.jpg</image:loc>
      <image:title>Branding - Mautic</image:title>
      <image:caption>Mautic logotype applied on promotional tote bag</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-branding/trivia-obscura</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7f86b439-f1dd-4391-a268-c54da6ae517b/US-TriviaObscura-02.jpg</image:loc>
      <image:title>Branding - Trivia Obscura</image:title>
      <image:caption>Trivia Obscura game box</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e0c858e3-85c0-469c-b736-788c39c03031/US-TriviaObscura-03.jpg</image:loc>
      <image:title>Branding - Trivia Obscura</image:title>
      <image:caption>Trivia Obscura promotional image</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a794fe39-5301-416c-836d-c324aebc570c/US-TriviaObscura-00.jpg</image:loc>
      <image:title>Branding - Trivia Obscura</image:title>
      <image:caption>Trivia Obscura logotype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2d250249-ef98-4616-8d3e-6c508a12551e/US-TriviaObscura-12.jpg</image:loc>
      <image:title>Branding - Trivia Obscura</image:title>
      <image:caption>Trivia Obscura business card</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ef6c8029-f34f-49de-b104-cfd268065e56/US-TriviaObscura-05.jpg</image:loc>
      <image:title>Branding - Trivia Obscura</image:title>
      <image:caption>Trivia Obscura game content</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d07021ad-383a-4be0-8815-5cd7039cbbcf/US-TriviaObscura-07.jpg</image:loc>
      <image:title>Branding - Trivia Obscura</image:title>
      <image:caption>Trivia Obscura game box, back side</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/bda63e63-bb11-4121-9971-be4319d7777d/US-TriviaObscura-08.jpg</image:loc>
      <image:title>Branding - Trivia Obscura</image:title>
      <image:caption>Trivia Obscura game icons</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c0643d3a-e92c-4972-bd2c-12e5edeb1637/US-TriviaObscura-06.jpg</image:loc>
      <image:title>Branding - Trivia Obscura</image:title>
      <image:caption>Trivia Obscura: card house icons</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/609acdfe-0dbf-4630-864c-38ddb27239c9/US-TriviaObscura-09.jpg</image:loc>
      <image:title>Branding - Trivia Obscura</image:title>
      <image:caption>Trivia Obscura game instructions</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - Trivia Obscura</image:title>
      <image:caption>Trivia Obscura game instructions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/94033340-4010-4b3d-ab83-5a0995af7661/US-TriviaObscura-10.jpg</image:loc>
      <image:title>Branding - Trivia Obscura</image:title>
      <image:caption>Trivia Obscura promotional bag</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/521d1b70-0650-4725-a98c-00866f49f45a/US-TriviaObscura-04.jpg</image:loc>
      <image:title>Branding - Trivia Obscura</image:title>
      <image:caption>Trivia Obscura promotional t-shirt</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2cb2cfec-eab7-463a-a8e7-df0de054812c/US-TriviaObscura-11.jpg</image:loc>
      <image:title>Branding - Trivia Obscura</image:title>
      <image:caption>Trivia Obscura promotional necklace</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-branding/joomla</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e227dd54-9c3e-472c-86c3-88b2c62a22c3/US-Joomla-01.jpg</image:loc>
      <image:title>Branding - Joomla</image:title>
      <image:caption>Joomla Heart</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7b2e7c0d-df9f-454b-bea0-1f383f5172ae/US-Joomla-00.jpg</image:loc>
      <image:title>Branding - Joomla</image:title>
      <image:caption>Joomla signature explained</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1311deb4-91f9-4c5a-90c2-9bbf0ea34715/US-Joomla-02.jpg</image:loc>
      <image:title>Branding - Joomla</image:title>
      <image:caption>Joomla signature redesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e008fbee-2ae5-4230-8b72-0a7309210eea/US-Joomla-06.jpg</image:loc>
      <image:title>Branding - Joomla</image:title>
      <image:caption>Joomla business cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/dd691a41-0e58-450f-aa30-b25f099332a7/US-Joomla-03.jpg</image:loc>
      <image:title>Branding - Joomla</image:title>
      <image:caption>Joomla business card for board members</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f69ff6e6-c807-40fb-a93c-08a897f3f3dc/US-Joomla-04.jpg</image:loc>
      <image:title>Branding - Joomla</image:title>
      <image:caption>Joomla icon system</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5fa634d8-9ea5-4b93-9573-2b8e2d59ecbf/US-Joomla-05.jpg</image:loc>
      <image:title>Branding - Joomla</image:title>
      <image:caption>Joomla icon system</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7f7dd0d1-63aa-4579-99c2-16cb31ee16c3/US-Joomla-08.jpg</image:loc>
      <image:title>Branding - Joomla</image:title>
      <image:caption>Joomla 10 years hoodie</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/954cc2e4-c4c4-429e-846e-d5f100a73c1c/US-Joomla-07.jpg</image:loc>
      <image:title>Branding - Joomla</image:title>
      <image:caption>Joomla 10 years</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/41ec5d55-4d6b-4a67-8043-91fda4994cdf/US-Joomla-09.jpg</image:loc>
      <image:title>Branding - Joomla</image:title>
      <image:caption>Joomla brand manual</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/870ad633-b693-47cd-ac5f-2c9c9cb1febc/US-Joomla-10.jpg</image:loc>
      <image:title>Branding - Joomla</image:title>
      <image:caption>Joomla brand manual</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5877d886-332a-457f-a970-024392362097/US-Joomla-11.jpg</image:loc>
      <image:title>Branding - Joomla</image:title>
      <image:caption>Joomla stand</image:caption>
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  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-branding/hanim-boutique-hotel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3dd17a8e-eff0-4f30-98d6-a2b1d4b3ad19/US-Hanim-01.jpg</image:loc>
      <image:title>Branding - Hanim Boutique Hotel</image:title>
      <image:caption>Communication materials for Hanim Boutique Hotel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/559eee8e-3f74-41f2-bde7-2ffd578230c4/US-Hanim-00.jpg</image:loc>
      <image:title>Branding - Hanim Boutique Hotel</image:title>
      <image:caption>The logotype redesign for Hanim Boutique Hotel</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3cb44322-cd86-4fe3-a0af-a1fa45803580/US-Hanim-08.jpg</image:loc>
      <image:title>Branding - Hanim Boutique Hotel</image:title>
      <image:caption>Details from the hotel</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - Hanim Boutique Hotel</image:title>
      <image:caption>Watercolours drawings by artist Spiros Baras exclusively designed for Hanim Boutique Hotel</image:caption>
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    <image:image>
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      <image:title>Branding - Hanim Boutique Hotel</image:title>
      <image:caption>Communication materials for Hanim Boutique Hotel</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - Hanim Boutique Hotel</image:title>
      <image:caption>Communication materials for Hanim Boutique Hotel</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - Hanim Boutique Hotel</image:title>
      <image:caption>Communication materials for Hanim Boutique Hotel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/19551161-95b2-4be7-8545-d154de923203/US-Hanim-07.jpg</image:loc>
      <image:title>Branding - Hanim Boutique Hotel</image:title>
      <image:caption>Handmade keyring for Hanim Boutique Hotel</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - Hanim Boutique Hotel</image:title>
      <image:caption>Handmade keyring for Hanim Boutique Hotel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/39219d3f-a6eb-4d26-a6eb-45cdcb384842/US-Hanim-11.jpg</image:loc>
      <image:title>Branding - Hanim Boutique Hotel</image:title>
      <image:caption>Details from the hotel</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-branding/actionaid-hellas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/571f44d6-86ec-4bc8-b3f0-01d0fcaa2d70/US-AAH-00.jpg</image:loc>
      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas new signature with new tagline</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d8340cb7-72b7-4ef5-8a58-097e0bf20ab5/US-AAH-06.jpg</image:loc>
      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>The Sidelight, the distinctive visual element of ActionAid Hellas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7aa730ff-efe8-4c65-8829-8f1c7ba128fc/US-AAH-08.jpg</image:loc>
      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas: the Sidelight in usage</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas: the principles of communication</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
    </image:image>
    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas: usage of the Sidelight on Instagram posts</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas: advertising on magazine</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas brandmark on pin</image:caption>
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    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
    </image:image>
    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas: the Sidelight used in sign at AAH headquarter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/093c7d51-a60b-4d90-9309-83fc2880d3ef/US-AAH-14.jpg</image:loc>
      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas advertising on the road</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas: advertising on billboard</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas sample of layout on magazine</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas sample of layout on magazine</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas: example of promotional flyer</image:caption>
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    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas merchandise: tote bag</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas typography</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - ActionAid Hellas</image:title>
      <image:caption>ActionAid Hellas illustrations on card</image:caption>
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  <url>
    <loc>https://untilsunday.it/untilsunday-branding/tosca-opdam-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
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      <image:title>Branding - Tosca Opdam</image:title>
      <image:caption>Tosca Opdam identity: poster with her logo. Photo by Green Room, Athos Burez (2019)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d030ed50-d190-42ca-8a2b-9ba11b599a32/US-ToscaOpdam-Identity-LogFoil.png</image:loc>
      <image:title>Branding - Tosca Opdam</image:title>
      <image:caption>Tosca Opdam identity: letterhead with gold foil finishing</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - Tosca Opdam</image:title>
    </image:image>
    <image:image>
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      <image:title>Branding - Tosca Opdam</image:title>
      <image:caption>Tosca Opdam identity: the colour palette</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding - Tosca Opdam</image:title>
      <image:caption>Tosca Opdam identity: CD render of one of Tosca Opdam's concerts</image:caption>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-print-and-editorial</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-18</lastmod>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-print-and-editorial/the-kings-daughter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d987a3d7-1dd0-4dc2-abf0-bce1ec8a4839/US-TheKingsDaughter-00.jpg</image:loc>
      <image:title>Print and Editorial - The King's Daugther</image:title>
      <image:caption>The King's Daughter: book cover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7045b305-a372-4db6-a49d-bd1c954a9d99/US-TheKingsDaughter-01.jpg</image:loc>
      <image:title>Print and Editorial - The King's Daugther</image:title>
      <image:caption>The King's Daughter: book spread</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3f052e38-1f8d-46a3-9c1f-27ab21d5f3ec/US-TheKingsDaughter-02.jpg</image:loc>
      <image:title>Print and Editorial - The King's Daugther</image:title>
      <image:caption>The King's Daughter: book spread</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b2ab6dd5-7e4e-42d2-8c64-2f146c3fc77c/US-TheKingsDaughter-03.jpg</image:loc>
      <image:title>Print and Editorial - The King's Daugther</image:title>
      <image:caption>The King's Daughter: book spread</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/598a9529-72ae-454a-86bb-0305ee76cc81/US-TheKingsDaughter-04.jpg</image:loc>
      <image:title>Print and Editorial - The King's Daugther</image:title>
      <image:caption>The King's Daughter: book spread</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1531c4eb-985c-4439-bd6c-c0123c2333c9/US-TheKingsDaughter-05.jpg</image:loc>
      <image:title>Print and Editorial - The King's Daugther</image:title>
      <image:caption>The King's Daughter: book spread</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/200de849-61e7-4b11-a08f-dfbc06deefaf/US-TheKingsDaughter-06.jpg</image:loc>
      <image:title>Print and Editorial - The King's Daugther</image:title>
      <image:caption>The King's Daughter: character sketches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c639ca9e-7bfe-4cec-bd05-cfe24c719148/US-TheKingsDaughter-07.jpg</image:loc>
      <image:title>Print and Editorial - The King's Daugther</image:title>
      <image:caption>The King's Daughter: character sketches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4595e549-97a7-4e02-b9fa-3575095682a0/US-TheKingsDaughter-08.jpg</image:loc>
      <image:title>Print and Editorial - The King's Daugther</image:title>
      <image:caption>The King's Daughter: foundraising campaign perks</image:caption>
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    <image:image>
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      <image:title>Print and Editorial - The King's Daugther</image:title>
      <image:caption>The King's Daughter: foundraising campaign perks</image:caption>
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    <image:image>
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      <image:title>Print and Editorial - The King's Daugther</image:title>
      <image:caption>The King's Daughter: foundraising campaign perks</image:caption>
    </image:image>
    <image:image>
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      <image:title>Print and Editorial - The King's Daugther</image:title>
      <image:caption>The King's Daughter: foundraising campaign perks</image:caption>
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    <loc>https://untilsunday.it/untilsunday-print-and-editorial/the-power-of-digital-policy</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-26</lastmod>
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      <image:title>Print and Editorial - The Power of Digital Policy</image:title>
      <image:caption>The Power of Digital Policy: cover design</image:caption>
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    <image:image>
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      <image:title>Print and Editorial - The Power of Digital Policy</image:title>
      <image:caption>The Power of Digital Policy: cover design explained</image:caption>
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    <image:image>
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      <image:title>Print and Editorial - The Power of Digital Policy</image:title>
      <image:caption>The Power of Digital Policy: illustrations</image:caption>
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    <image:image>
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      <image:title>Print and Editorial - The Power of Digital Policy</image:title>
      <image:caption>The Power of Digital Policy: book and bookmark</image:caption>
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    <loc>https://untilsunday.it/untilsunday-print-and-editorial/smashing-book-6</loc>
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    <lastmod>2022-07-11</lastmod>
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      <image:title>Print and Editorial - Smashing Book 6</image:title>
      <image:caption>Smashing Book 6: cover design explained</image:caption>
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      <image:title>Print and Editorial - Smashing Book 6</image:title>
      <image:caption>Smashing Book 6: thank you page</image:caption>
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      <image:caption>Smashing Book 6: digital wallpaper</image:caption>
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  <url>
    <loc>https://untilsunday.it/untilsunday-print-and-editorial/antonio-arico</loc>
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    <lastmod>2022-11-18</lastmod>
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      <image:caption>Antonio Aricò catalogue, limited edition</image:caption>
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      <image:title>Print and Editorial - Antonio Aricò</image:title>
      <image:caption>Antonio Aricò catalogue, spread</image:caption>
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    <loc>https://untilsunday.it/untilsunday-print-and-editorial/mor-passport</loc>
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    <lastmod>2022-07-08</lastmod>
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    <loc>https://untilsunday.it/untilsunday-print-and-editorial/9-questions-game</loc>
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    <lastmod>2022-06-26</lastmod>
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      <image:caption>9 Questions board game and pawns</image:caption>
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      <image:title>Print and Editorial - 9 Questions</image:title>
      <image:caption>9 Questions board game, cards and pawns</image:caption>
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    <loc>https://untilsunday.it/untilsunday-print-and-editorial/barnas-spraksenter</loc>
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    <lastmod>2022-07-08</lastmod>
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      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: practice room inspired by the element water</image:caption>
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      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: practice room inspired by the element water</image:caption>
    </image:image>
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      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: detail of the illustration of the practice room inspired by the element water</image:caption>
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      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: windows of the practice room inspired by the element water</image:caption>
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      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: illustration for the windows of the practice room inspired by the element water</image:caption>
    </image:image>
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      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: practice room inspired by the element earth</image:caption>
    </image:image>
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      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: practice room inspired by the element earth</image:caption>
    </image:image>
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      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: details of the illustrations for the practice room inspired by the element earth</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/cf0f936f-55a4-49ca-8761-0a67f5b9e917/US_Barnas-02.jpg</image:loc>
      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: illustrations of the windows for the practice room inspired by the element earth</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3f8ee28f-e424-4dce-abdb-e1ef0b45cca6/US_Barnas-17.jpg</image:loc>
      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: illustration for the windows of the practice room inspired by the element earth</image:caption>
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      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: practice room inspired by the element air</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/35f6330e-1128-4b5f-aecc-32630554ae4d/US_Barnas-18.jpg</image:loc>
      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: detail of the illustration of the practice room inspired by the element air</image:caption>
    </image:image>
    <image:image>
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      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: illustrations of the windows for the practice room inspired by the element air</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c373c512-25fc-43ca-b601-1f3504635cb5/US_Barnas-20.jpg</image:loc>
      <image:title>Print and Editorial - Barnas Språksenter</image:title>
      <image:caption>Barnas Språksenter: illustration for the windows of the practice room inspired by the element air</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/794fbc11-6862-4156-ab93-3a6d9d8667fb/US_Barnas-22.jpg</image:loc>
      <image:title>Print and Editorial - Barnas Språksenter</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-print-and-editorial/id-rather-get-a-cat-and-save-the-planet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a9d45784-bc08-42c3-a94c-5449025baa54/US_IdRatherHaveACat-01.jpg</image:loc>
      <image:title>Print and Editorial - I'd Rather Get A Cat And Save The Planet</image:title>
      <image:caption>I'd Rather Get A Cat And Save The Planet: cover design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/30d0281a-95d8-4f62-b22d-0737a661a94b/US_IdRatherHaveACat-09.jpg</image:loc>
      <image:title>Print and Editorial - I'd Rather Get A Cat And Save The Planet</image:title>
      <image:caption>I'd Rather Get A Cat And Save The Planet: cover design explained</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c4ba0a8c-f142-49ee-ae2c-d078fb228622/US_IdRatherHaveACat-04.jpg</image:loc>
      <image:title>Print and Editorial - I'd Rather Get A Cat And Save The Planet</image:title>
      <image:caption>I'd Rather Get A Cat And Save The Planet: cover design and internal page layout and illustrations</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/638ba9a1-e457-4136-b7d3-c4e13efc8f17/US_IdRatherHaveACat-06.jpg</image:loc>
      <image:title>Print and Editorial - I'd Rather Get A Cat And Save The Planet</image:title>
      <image:caption>I'd Rather Get A Cat And Save The Planet: chapter illustrations</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/52cdf801-9f87-4fdf-9b3c-72c0247daaba/US_IdRatherHaveACat-07.jpg</image:loc>
      <image:title>Print and Editorial - I'd Rather Get A Cat And Save The Planet</image:title>
      <image:caption>I'd Rather Get A Cat And Save The Planet: chapter illustration</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b677074b-15d0-49f6-911d-da755d609398/US_IdRatherHaveACat-05.jpg</image:loc>
      <image:title>Print and Editorial - I'd Rather Get A Cat And Save The Planet</image:title>
      <image:caption>I'd Rather Get A Cat And Save The Planet: cover design</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/45c1ad56-7e65-43fc-9f54-c176c8158775/US_IdRatherHaveACat-03.jpg</image:loc>
      <image:title>Print and Editorial - I'd Rather Get A Cat And Save The Planet</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/174765c7-a3bb-4555-b289-620ef05b8967/US_IdRatherHaveACat-02.jpg</image:loc>
      <image:title>Print and Editorial - I'd Rather Get A Cat And Save The Planet</image:title>
      <image:caption>I'd Rather Get A Cat And Save The Planet: promotional poster</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2a7e030f-03f5-42a4-93d1-7517aab045e9/US_IdRatherHaveACat-08.jpg</image:loc>
      <image:title>Print and Editorial - I'd Rather Get A Cat And Save The Planet</image:title>
      <image:caption>I'd Rather Get A Cat And Save The Planet: t-shirt design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-print-and-editorial/living-with-lions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/cac498e8-e330-47e3-84aa-b916de58be5d/US-LWL-Book-00.jpg</image:loc>
      <image:title>Print and Editorial - Living with Lions</image:title>
      <image:caption>Living with Lions, book design. The cover.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/245fd4c4-48d0-424e-9edb-56b7836e12a5/US-LWL-Book-02.jpg</image:loc>
      <image:title>Print and Editorial - Living with Lions</image:title>
      <image:caption>Living with Lions, book design. The illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5b83e53f-e4ca-4e7d-97ac-add05092c480/US-LWL-Book-03.jpg</image:loc>
      <image:title>Print and Editorial - Living with Lions</image:title>
      <image:caption>Living with Lions, book design. The illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ac0fe5ec-0b38-4af6-8be0-7828af3beca9/US-LWL-Book-04.jpg</image:loc>
      <image:title>Print and Editorial - Living with Lions</image:title>
      <image:caption>Living with Lions, book design. The illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e37add4c-89a1-477b-aa81-085afdbeac6d/US-LWL-Book-05.jpg</image:loc>
      <image:title>Print and Editorial - Living with Lions</image:title>
      <image:caption>Living with Lions, book design. The illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/144e8aad-3be2-41d3-82fc-963a51fba4bb/US-LWL-Book-06.jpg</image:loc>
      <image:title>Print and Editorial - Living with Lions</image:title>
      <image:caption>Living with Lions, book design. The illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3436fcaf-27b4-4f8f-b09d-355441d546db/US-LWL-Book-07.jpg</image:loc>
      <image:title>Print and Editorial - Living with Lions</image:title>
      <image:caption>Living with Lions, book design. The illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/37697db3-514a-4821-b9fe-d368d8a05dc3/US-LWL-Book-08.jpg</image:loc>
      <image:title>Print and Editorial - Living with Lions</image:title>
      <image:caption>Living with Lions, book design. The illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/77506c66-8555-4920-9154-d859a0bb305b/US-LWL-Book-01.jpg</image:loc>
      <image:title>Print and Editorial - Living with Lions</image:title>
      <image:caption>Living with Lions. Cover design. Back and front.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/55fd77db-ca8c-4f8e-ad95-c0317b33c7f1/US-LWL-Book-09.jpg</image:loc>
      <image:title>Print and Editorial - Living with Lions</image:title>
      <image:caption>Living with Lions. Children in Tanzania holding the book. Photo by Tania Taschen for PAMS Foundation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-22</lastmod>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/cta-annual-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6e14649c-34ac-40cb-8ee1-cb70117c7f26/US-CTAReport-05.jpg</image:loc>
      <image:title>Digital and UX - CTA Annual Report</image:title>
      <image:caption>CTA Report digital version</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/79d9e8c2-e481-4ec3-b767-a8584ad5794b/US-CTAReport-04.jpg</image:loc>
      <image:title>Digital and UX - CTA Annual Report</image:title>
      <image:caption>CTA Report digital version</image:caption>
    </image:image>
    <image:image>
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      <image:title>Digital and UX - CTA Annual Report</image:title>
      <image:caption>CTA Report digital version, photography art direction</image:caption>
    </image:image>
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      <image:title>Digital and UX - CTA Annual Report</image:title>
      <image:caption>CTA Report print version</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4bcefc71-a593-42d8-93f5-ad741aeb8dc1/US-CTAReport-02.jpg</image:loc>
      <image:title>Digital and UX - CTA Annual Report</image:title>
      <image:caption>CTA Report digital version, offline version</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7b85e985-1bcb-45da-841a-18bc48dc5abd/US-CTAReport-03.jpg</image:loc>
      <image:title>Digital and UX - CTA Annual Report</image:title>
      <image:caption>CTA Report digital version</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/cta-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/264601ba-ed58-4b56-b7e3-51179d35998b/US-CTAWebsite-02.jpg</image:loc>
      <image:title>Digital and UX - CTA Website</image:title>
      <image:caption>CTA website for mobile</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/acb28e81-80ee-4972-b51c-07c9368976b8/US-CTAWebsite-03.jpg</image:loc>
      <image:title>Digital and UX - CTA Website</image:title>
      <image:caption>CTA website: landing page for different areas of focus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d219b625-87ab-4e45-a5b6-bb5881f038d3/US-CTAWebsite-04.jpg</image:loc>
      <image:title>Digital and UX - CTA Website</image:title>
      <image:caption>CTA website: home page design and some module design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/bd0c47ba-88d6-49de-aa8a-65ed098b80ae/US-CTAWebsite-05.jpg</image:loc>
      <image:title>Digital and UX - CTA Website</image:title>
      <image:caption>CTA website: home page for the digital publication, SPORE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4b934b84-8572-4832-9051-d0d3fec20907/US-CTAWebsite-06.jpg</image:loc>
      <image:title>Digital and UX - CTA Website</image:title>
      <image:caption>CTA website: design for the organisation's about page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3c583c8e-88da-4e5f-bdd2-1d497d74be63/US-CTAWebsite-01.jpg</image:loc>
      <image:title>Digital and UX - CTA Website</image:title>
      <image:caption>CTA website was optmised for small screens and to work well also with low/scarse bandwidth.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/valys-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a2c2ce6a-ddae-43cf-a942-0d85aedcebfe/US-ValysApp-01.jpg</image:loc>
      <image:title>Digital and UX - Valys App</image:title>
      <image:caption>Valys App: account screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5699d63f-b7b5-48c7-800e-fb91da381cff/US-ValysApp-02.jpg</image:loc>
      <image:title>Digital and UX - Valys App</image:title>
      <image:caption>Valys App: dashboard screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c30851c5-02bc-463a-ae5b-b287d23b3f31/US-ValysApp-03.jpg</image:loc>
      <image:title>Digital and UX - Valys App</image:title>
      <image:caption>Valys App: booking steps</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/8f79b74c-2bf5-4185-b2a7-4a11856cd2bc/US-ValysApp-05.jpg</image:loc>
      <image:title>Digital and UX - Valys App</image:title>
      <image:caption>Valys App: icon design as part of the design system</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3b88f978-ab05-478f-9af7-55f06d77eca1/US-ValysApp-04.jpg</image:loc>
      <image:title>Digital and UX - Valys App</image:title>
      <image:caption>Valys App: itinerary and notifications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ccf9abe2-4f67-4530-8260-0114a34a56c5/US-ValysApp-00.jpg</image:loc>
      <image:title>Digital and UX - Valys App</image:title>
      <image:caption>Valys App has been designed to be friendly and intuitive. It is a socio-recreational transport service for reduced mobility travellers in the Netherlands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ee5b11ec-d13f-460b-83cc-9baf6008d6cc/US-ValysApp-06.jpg</image:loc>
      <image:title>Digital and UX - Valys App</image:title>
      <image:caption>Valys App promotional tote bag</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b5f767e5-e308-4457-9e94-1b35f90c4550/US-ValysApp-07.jpg</image:loc>
      <image:title>Digital and UX - Valys App</image:title>
      <image:caption>Valys App has been designed to be friendly and intuitive. It is a socio-recreational transport service for reduced mobility travellers in the Netherlands.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/bus-driver-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d3d161b8-22f7-443e-ae41-055592f3f1ed/US-BusDriverApp-01.jpg</image:loc>
      <image:title>Digital and UX - Bus Driver App</image:title>
      <image:caption>Bus Driver App: welcome screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9484b4f4-97ec-43ba-994f-55728f9ed2ab/US-BusDriverApp-02.jpg</image:loc>
      <image:title>Digital and UX - Bus Driver App</image:title>
      <image:caption>Bus Driver App: account creation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/bbb9c1ee-43c9-4d8a-9c82-837870b4cbf8/US-BusDriverApp-04.jpg</image:loc>
      <image:title>Digital and UX - Bus Driver App</image:title>
      <image:caption>Bus Driver App: icon design for the app</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9f740cb9-0512-43d6-b0b4-1b09d1df81ab/US-BusDriverApp-03.jpg</image:loc>
      <image:title>Digital and UX - Bus Driver App</image:title>
      <image:caption>Bus Driver App: main app view with "press button" and calendar of shifts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/31b3beae-a55f-4fbc-af52-9b128f47dad4/US-BusDriverApp-05.jpg</image:loc>
      <image:title>Digital and UX - Bus Driver App</image:title>
      <image:caption>Bus Driver App at work on a bus, tracking the bus driver's shift</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d33215a5-2940-4036-abbc-678c5d60b1ff/US-BusDriverApp-07.jpg</image:loc>
      <image:title>Digital and UX - Bus Driver App</image:title>
      <image:caption>Truck driver using Bus Driver App to track is availabilty and time schedule</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/861e6c32-5d3f-4b49-a26f-ff8d622d1993/US-BusDriverApp-10.jpg</image:loc>
      <image:title>Digital and UX - Bus Driver App</image:title>
      <image:caption>Bus Driver App: morning coffee mug to remind drivers to login into the App and track their shift</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b31d3692-1feb-4e80-b9b4-fba10c760423/US-BusDriverApp-09.jpg</image:loc>
      <image:title>Digital and UX - Bus Driver App</image:title>
      <image:caption>Bus Driver App: stickers used to remind drivers to login into the App and track their shift.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f5ba3224-ff72-4dfb-9fc8-bacb0ac95b8a/US-BusDriverApp-06.jpg</image:loc>
      <image:title>Digital and UX - Bus Driver App</image:title>
      <image:caption>Bus Driver App: stickers on the steer to remind drivers to login into the App and track their shift or even stop tracking their shift before leaving the vehicle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a061a17a-10a2-467c-872f-a099679a8810/US-BusDriverApp-08.jpg</image:loc>
      <image:title>Digital and UX - Bus Driver App</image:title>
      <image:caption>Bus Driver App: Dutch inspired landscape designed for the App.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/stockcroc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e6f85ab3-c60d-401d-a5b1-8dbc18fc3dd4/US-Stockcroc-00.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc signature</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/197eda3d-b164-44f5-bee9-caa218150853/US-Stockcroc-02.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc App user interface for traditional assets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f98d4050-b0e0-44ad-8ac7-ecab5022e82c/US-Stockcroc-03.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc App user interface for traditional assets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c0aebd2d-e1b9-4674-8866-ed56b48a88d3/US-Stockcroc-07.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc brand manual</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b150211a-1f28-4c06-9848-201c573f3473/US-Stockcroc-04.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc typographic treatment for Crypto side of the App</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c392ce50-0847-4198-a4ec-e8b1d8194b98/US-Stockcroc-01.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc App user interface for trading crypto assets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6a3f69e9-e128-4c3b-b154-e6ea99655354/US-Stockcroc-06.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc App user interface for trading crypto assets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3b0b0e27-cd46-4e1d-b203-5c381074dcbb/US-Stockcroc-05.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc typographic treatment for Crypto side of the App</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/feb2044c-42d5-407b-aa90-bf40d9015461/US-Stockcroc-09.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc user manuals</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b0ee6f0b-9075-41d0-95b7-766b285ce748/US-Stockcroc-10.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc user manuals</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/29e4c1b3-d963-44a1-bcbb-247bb908bb46/US-Stockcroc-11.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc Sisters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c34ebb25-7dce-4fb7-8573-82cccfe89a38/US-Stockcroc-14.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc sweatshirt featuring Stockcroc mascot, Steve</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/db9740cb-42ed-4f4d-9471-a45ff16bbf54/US-Stockcroc-08.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc personalised stickers for community Telegram channel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a7c65c9d-0acc-4b8d-ae11-0100c5d7c4dc/US-Stockcroc-12.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc user wearing a bowtie and a personalised Stockcroc pin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/271658bb-5300-4df6-bec0-fe4b08ca2b37/US-Stockcroc-13.jpg</image:loc>
      <image:title>Digital and UX - Stockcroc</image:title>
      <image:caption>Stockcroc NFT collection called Croc Royale</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/crocpot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9ef145b3-be97-4280-afa8-3e054937a01f/US-Crocpot-00.jpg</image:loc>
      <image:title>Digital and UX - CrocPot</image:title>
      <image:caption>Crocpot App welcome screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f5849108-ac2b-4f0c-9efc-42a57135f663/US-Crocpot-02.jpg</image:loc>
      <image:title>Digital and UX - CrocPot</image:title>
      <image:caption>Crocpot App: the "pot" view</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/94d93758-4855-469d-8664-0b98b707748f/US-Crocpot-01.jpg</image:loc>
      <image:title>Digital and UX - CrocPot</image:title>
      <image:caption>Crocpot App: minting pass</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f6611be0-e9f5-4ff7-88ac-2672dd34d5b8/US-Crocpot-04.jpg</image:loc>
      <image:title>Digital and UX - CrocPot</image:title>
      <image:caption>Crocpot Passes: bronze, silver and gold</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ac280b00-f289-4098-9ab0-7a577907bcca/US-Crocpot-03.jpg</image:loc>
      <image:title>Digital and UX - CrocPot</image:title>
      <image:caption>Crocpot App: the "pot" view</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/509aba87-25db-4244-8b7e-8352b8218e10/US-Crocpot-05.jpg</image:loc>
      <image:title>Digital and UX - CrocPot</image:title>
      <image:caption>Crocpot App welcome screen illustration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/66e350a3-ed5a-49d8-ad1e-15f9f4d262a2/US-Crocpot-06.jpg</image:loc>
      <image:title>Digital and UX - CrocPot</image:title>
      <image:caption>Crocpot teasers for Telegram channels</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/caiman-fund</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b1ac623a-9aee-4a9b-9805-69509ff85ac9/US-CaimanFund-00.jpg</image:loc>
      <image:title>Digital and UX - Caiman Fund</image:title>
      <image:caption>Caiman Fund Signature</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b6a6963c-f67a-4eee-933c-9d4c07102cf7/US-CaimanFund-01.jpg</image:loc>
      <image:title>Digital and UX - Caiman Fund</image:title>
      <image:caption>Caiman Fund Dapp on small screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4f75844c-4aef-4fe7-87c7-480e79a6142d/US-CaimanFund-07.jpg</image:loc>
      <image:title>Digital and UX - Caiman Fund</image:title>
      <image:caption>Caiman Fund Dapp views</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4350fff8-5dd6-431d-a869-a0a607a8dcbf/US-CaimanFund-06.jpg</image:loc>
      <image:title>Digital and UX - Caiman Fund</image:title>
      <image:caption>Caiman Fund Dapp views</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4d43966b-4839-4f8d-8a4c-192482211a39/US-CaimanFund-05.jpg</image:loc>
      <image:title>Digital and UX - Caiman Fund</image:title>
      <image:caption>Caiman Fund Dapp view on tablet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e494bd08-d8b4-4c27-9e2e-683a8e0d9b67/US-CaimanFund-09.jpg</image:loc>
      <image:title>Digital and UX - Caiman Fund</image:title>
      <image:caption>Caiman Fund design for credit card for investors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e47af414-e2e5-407a-bbdf-4a8c7bfc17c5/US-CaimanFund-10.jpg</image:loc>
      <image:title>Digital and UX - Caiman Fund</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/fa6a552b-e744-49e5-b197-4fc8582df57f/US-CaimanFund-11.jpg</image:loc>
      <image:title>Digital and UX - Caiman Fund</image:title>
      <image:caption>Caiman Fund informative brochure for investors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/905cce0f-6d1b-46f1-8c69-b893b191f53a/US-CaimanFund-02.jpg</image:loc>
      <image:title>Digital and UX - Caiman Fund</image:title>
      <image:caption>Caiman Fund black t-shirt and hat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2ff3035a-e187-4d0e-aa21-80e55abae4d0/US-CaimanFund-03.jpg</image:loc>
      <image:title>Digital and UX - Caiman Fund</image:title>
      <image:caption>Caiman Fund black hat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/46f5e733-3cc8-451f-a38a-e6697716eafa/US-CaimanFund-04.jpg</image:loc>
      <image:title>Digital and UX - Caiman Fund</image:title>
      <image:caption>Caiman Fund white t-shirt design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7204a0db-a71c-47a3-b1fe-4f9c0268d7ee/US-CaimanFund-12.jpg</image:loc>
      <image:title>Digital and UX - Caiman Fund</image:title>
      <image:caption>Caiman Fund black hoodie</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/after-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/019f20ea-9913-4d08-b033-e7b5caeef65c/US-After-00.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App signature</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4b88cabe-1567-4744-ae97-4ed4c0837892/US-After-01.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App welcome screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ef9e0d56-54cd-4a3e-a8e5-f845cd58cea0/US-After-05.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App screens to manage assets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e057347a-5852-4f8f-9a64-42c820a5b246/US-After-02.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App: login screen and screen to manage crypto assets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7f444e18-b51b-4b49-90a7-73648f7fb215/US-After-06.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App to manage mix assets and beneficiary assignment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/622ad028-4f94-4eb6-bdf2-0e5c869cbf6d/US-After-08.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App: splash page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7574aa14-d19c-42cc-b942-8ffcd07dbda9/US-After-07.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App: splash page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a6e82fad-7cbc-4d30-9c7f-e41ca51b815c/US-After-04.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App: #Obol and tokenomics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1f6a7159-f5f1-42ff-a359-16bab5c4349f/US-After-03.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App: design system-colours</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f5affd49-6173-4282-aebc-21cb4b1ef45a/US-After-10.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App: design system-typography and gradients</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3ebe5abc-c5f1-45d4-bd8e-48aea39101d7/US-After-09.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App: litepaper and introduction to Elysium NFT collection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c552e3c7-0d70-4900-a8f1-2ceb6abeba8d/US-After-11.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App: pitch deck - sample slides</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d15c7013-2dab-4bb2-8141-4cbb4ec68bf4/US-After-13.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App: Elysium NFT collection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5fa7bfd2-50de-427c-9f04-afccfbac4e73/US-After-12.jpg</image:loc>
      <image:title>Digital and UX - After App</image:title>
      <image:caption>After App: Elysium NFT collection</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/avac</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b8b4adcb-ea5e-4d54-a304-4f8f51745d6b/002-US-AVAC-Website02.jpg</image:loc>
      <image:title>Digital and UX - AVAC</image:title>
      <image:caption>AVAC: home page design with red thread</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6797b80a-9dbd-4058-a08e-5f8bed9d8be9/003-US-AVAC-Phone.jpg</image:loc>
      <image:title>Digital and UX - AVAC</image:title>
      <image:caption>AVAC: events UI cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2219e1a0-1117-4e53-acb0-b3603df55246/004-US-AVAC-Newsletter.jpg</image:loc>
      <image:title>Digital and UX - AVAC</image:title>
      <image:caption>AVAC: Newsletter design using organic patterns for the headers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2f78ca15-5971-4331-a587-019d83d887d2/00-US-AVAC-Website.jpg</image:loc>
      <image:title>Digital and UX - AVAC</image:title>
      <image:caption>AVAC: custom illustrations for headers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/74bbd083-91c4-49a0-95bc-0b81823bdfe7/005-US-AVAC-ColourPalette-01.jpg</image:loc>
      <image:title>Digital and UX - AVAC</image:title>
      <image:caption>AVAC: new colour palette to reflect AVAC's brand values</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ede35dff-125e-48db-b434-a00ebef900a1/006-US-AVAC-Imagery-02.jpg</image:loc>
      <image:title>Digital and UX - AVAC</image:title>
      <image:caption>AVAC: imagery style and values to represent through images</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/19bebe43-84e1-45f9-be8a-5b466824c979/007-US-AVAC-PatternIcons-05.jpg</image:loc>
      <image:title>Digital and UX - AVAC</image:title>
      <image:caption>AVAC: icons for content categorisation and visual labelling system</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/78bb478d-74b9-4c5f-86f7-4af9d120d0c3/008-US-AVAC-PatternIcons-04.jpg</image:loc>
      <image:title>Digital and UX - AVAC</image:title>
      <image:caption>AVAC: icons for content categorisation and visual labelling system</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/969d28d3-0641-40e0-ab6d-ffa1af65ad48/009-US-AVAC-Moodboard-03.png</image:loc>
      <image:title>Digital and UX - AVAC</image:title>
      <image:caption>AVAC: moodboard to illustrate the new look and feel of AVAC digital presence</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d11fa479-eeff-4df9-86fa-8ee8a38b8817/010-US-AVAC-Mag.jpg</image:loc>
      <image:title>Digital and UX - AVAC</image:title>
      <image:caption>AVAC brochure: testing AVAC flexibility on different communication materials</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7bc249db-db37-410c-a957-a2c344b50498/011-AVAC-Infographic.jpg</image:loc>
      <image:title>Digital and UX - AVAC</image:title>
      <image:caption>AVAC: infographic design using the new visual language</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e21399dc-9eee-451c-97e4-fd91576bd468/012-US-AVAC-Billboard.jpg</image:loc>
      <image:title>Digital and UX - AVAC</image:title>
      <image:caption>AVAC billboard: testing the flexibility of AVAC's new design on various communication materials.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/smart-interface-design-patterns-dp2rs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ae8b8cb9-5357-480f-8680-5f7f84e7be0f/US-SIDP-01.jpg</image:loc>
      <image:title>Digital and UX - Smart Interface Design Patterns</image:title>
      <image:caption>Smart Interface Design Pattern landing page design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/a837f05e-8254-4c73-8714-14d612bef4f7/US-SIDP-02.jpg</image:loc>
      <image:title>Digital and UX - Smart Interface Design Patterns</image:title>
      <image:caption>Smart Interface Design Pattern landing page design on mobile</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/5c97a697-cbb2-463f-aecf-0ce3aa56d706/US-SIDP-07.jpg</image:loc>
      <image:title>Digital and UX - Smart Interface Design Patterns</image:title>
      <image:caption>Smart Interface Design Pattern landing page design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/62c2aec7-91da-4084-92f3-fc2ec87759a5/US-SIDP-03.jpg</image:loc>
      <image:title>Digital and UX - Smart Interface Design Patterns</image:title>
      <image:caption>Smart Interface Design Pattern t-shirt design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/32b671b7-092c-4626-8032-331b4cb96630/US-SIDP-04.jpg</image:loc>
      <image:title>Digital and UX - Smart Interface Design Patterns</image:title>
      <image:caption>Smart Interface Design Pattern illustrations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/832776d7-076a-445e-b81e-dc0215d603e3/US-SIDP-05.jpg</image:loc>
      <image:title>Digital and UX - Smart Interface Design Patterns</image:title>
      <image:caption>Smart Interface Design Pattern illustrations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3fa36e27-82a3-4a27-827e-45a6ad0bec94/US-SIDP-06.jpg</image:loc>
      <image:title>Digital and UX - Smart Interface Design Patterns</image:title>
      <image:caption>Smart Interface Design Pattern notebooks</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/kraft-paints</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6a9423d7-d5ef-4b1f-964e-2144a165b68b/US-KRAFT-Tool04.jpg</image:loc>
      <image:title>Digital and UX - KRAFT Paints</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3f890e87-1465-4d21-8248-06cd61cf9ec4/US-KRAFT-Tool02.jpg</image:loc>
      <image:title>Digital and UX - KRAFT Paints</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/1c6c538a-7f4b-414b-a807-542d72c1b498/US-KRAFT-Tool01.jpg</image:loc>
      <image:title>Digital and UX - KRAFT Paints</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/2d8eca5d-fd7e-4c15-96cb-999be48097f9/US-KRAFT-Website06.jpg</image:loc>
      <image:title>Digital and UX - KRAFT Paints</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/0564b76d-7811-4df8-ba12-13525e203c3d/US-KRAFT-Tool03.jpg</image:loc>
      <image:title>Digital and UX - KRAFT Paints</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/ec612d63-fcb9-4961-8079-16521f975ecf/US-KRAFT-People-04.jpg</image:loc>
      <image:title>Digital and UX - KRAFT Paints</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e093f0c8-1d87-42c4-a595-a261cf866129/US-KRAFT-Tool05.jpg</image:loc>
      <image:title>Digital and UX - KRAFT Paints</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/kialo-edu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9fcf4636-a42a-4c3b-8a52-9205d6e42e6d/KialoEdu-UseCaseStudy.jpg</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
      <image:caption>Kialo Edu website is fully responsive and informative for both teachers and students.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d9fdd374-01f7-4413-83ad-b15a9bd2bad3/Kialo-Home.png</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
      <image:caption>Kialo Edu website provides an overview of the platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9d87d3b2-1982-4be3-8b6c-033b246dd838/Kialo-Edu-Banners.png</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
      <image:caption>To form a strong narrative, I created a new set of characters and illustrations that demonstrate how students and educators could interact with Kialo Edu’s discussion platform and show – in an intuitive way – the core functionality of the new features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9d4a1868-2e61-4b4f-8ab6-2fc2ccf8315a/Kialo-About-Page.png</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
      <image:caption>Kialo Edu website provides a nice introduction to the people behind the platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/dec57792-a478-4442-a732-3a1c9028d19d/KialoEdu-Scrolling.jpg</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
      <image:caption>Kialo Edu is now fully responsive, providing an intuitive experience to the user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/c966b0bd-1e30-4c1c-afa0-e366984e50d0/Kialo-Blog.png</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
      <image:caption>By analysing the existing touchpoints, I began by re-designing all of their auxiliary communication platforms, like the blog for educators.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/f5ec3748-e991-42f9-bacd-b85d9d639e97/Kialo-Release-Notes.png</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
      <image:caption>By analysing the existing touchpoints, I began by re-designing all of their auxiliary communication platforms, particularly the release notes that detailed new features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/e7bda191-04dc-4899-a234-c033957b90b2/KialoEdu-Feedback.jpg</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
      <image:caption>My daily work with Kialo also involved the re-design of the experience and interface of some important new features. This included improving the grading system, a feature highly requested by educators to assess their students.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/bd858969-eb73-4649-a79d-f96131f5388b/01-Kialo-EmailShow-Tagging.png</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
      <image:caption>My daily work with Kialo also involved the re-design of the experience and interface of some important new features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/48506d5b-18bc-4f37-b0e4-b2781562b54d/01-Kialo-TeacherFeedback-Explained.png</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
      <image:caption>My daily work with Kialo also involved the re-design of the experience and interface of some important new features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/6929d828-b5d3-461c-aeee-aae3aaff9eac/Kialo-Release-Notes-Images-01.png</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/9502a4a8-d5a8-4173-bc57-744f9b23b9fe/Kialo-Release-Notes-Images-02.png</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/d95c4a6e-e83a-487c-98e5-1697b052fcda/Kialo-Release-Notes-Images-03.png</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/61ac6a48-f492-4430-8922-ba7afd926d59/Kialo-Release-Notes-Images-04.png</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/cca793c5-25f9-4315-8f25-d969ca531686/KialoEdu-Merchandise-T-Shirt.jpg</image:loc>
      <image:title>Digital and UX - Kialo Edu</image:title>
      <image:caption>The brand needed to stand out and instil credibility: not only online but also when appearing in public, such as tech conferences and academy talks, with the hope of expanding its consumer base. For this reason, different merchandise has been designed to promote the platform.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/0f814fba-a2df-47db-badb-b7ca2374f7f7/Kialo-Edu-Characters.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/how-to-measure-ux</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/3aaa004c-3908-4d0b-a948-1a0acbe8a0ff/How+to+Measure+UX+by+Vitaly+Friedman.+Landing+Page+Design+by+Chiara+Aliotta.</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/8ebd0b77-209c-43af-94bd-bc53af65ade8/How+to+Measure+UX+by+Vitaly+Friedman.+Landing+Page+Design+by+Chiara+Aliotta.</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/51c6cbd4-779c-47a0-8dde-b6271793dd73/How+to+Measure+UX+by+Vitaly+Friedman.+Landing+Page+Design+by+Chiara+Aliotta.</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/4d66cc96-1370-4bf2-9eba-0be6197891c2/How+to+Measure+UX+by+Vitaly+Friedman.+Landing+Page+Design+by+Chiara+Aliotta.</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/752a6cec-a6a0-4c4a-b285-a20095cbf642/How+to+Measure+UX+by+Vitaly+Friedman.+Landing+Page+Design+by+Chiara+Aliotta.</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/156176a8-dfb0-448a-b10a-9417c353aa41/How+to+Measure+UX+by+Vitaly+Friedman.+Landing+Page+Design+by+Chiara+Aliotta.</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/89645966-25b5-49d6-abf1-fa2c830214d3/How+to+Measure+UX+by+Vitaly+Friedman.+Landing+Page+Design+by+Chiara+Aliotta.</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/7b0f11a4-f283-4e12-8c4c-a7bfeef7e9c3/08-Measure-UX.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://untilsunday.it/untilsunday-digital-ux/web-adventures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/83978e7e-06f0-48de-8b09-f995d77a7338/The+website+landscape+and+its+landmarks.+Designed+by+Chiara+Aliotta.</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/dc5e1ede-4db6-4680-b279-8d0e8239b550/Web+Adventures+website+on+mobile.+Designed+by+Chiara+Aliotta.</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/dd7c7cac-a6af-4ae9-8273-9913c5a7fef8/Offline+merchandise.+Designed+by+Chiara+Aliotta.</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/91207b4c-9f95-4f44-8ad5-61bfa7b8ec62/Web+Adventure+website+on+a+laptop.+Designed+by+Chiara+Aliotta.</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/16f12401-7c75-4952-bd3d-cf2be494d26b/Poster+design+for+offline+promotion.+Designed+by+Chiara+Aliotta.</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/799e59aa-5055-4285-adaa-8ae2234f28d4/Offline+merchandise.+Designed+by+Chiara+Aliotta.</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/05ea9ebb-7da6-474a-a121-99067377b396/Billboard+design+for+offline+promotion.+Designed+by+Chiara+Aliotta.</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/625ee195c353e6432cc87959/b2ea60a8-3288-40e3-9de9-deaa7cc19e40/The+website+events+lists+are+divided+by+geographical+areas.+Designed+by+Chiara+Aliotta.</image:loc>
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