The mission: Branding
The client: 27 Wooden Accessories, Greece

 

The setting

27 is a small Greek company that produces wooden accessories. Launched a few years ago, they started by creating wooden bow ties and just recently have expanded their range of products to bracelets and cufflinks. During this year’s Athens Fashion Show, they launched their exclusive collection of wooden swatches. Today 27 Wooden Accessories sell their products around Europe, soon  to be available in into  the West Coast,USA.

The protagonists

Stamatis Nelidakis, owner and founder of the company, contacted us to redesign the logotype. He was looking for a more professional and memorable identity that would better represent his products and the development of the brand itself.

 

 

27 is my number
Stamatis Nelidakis, owner and founder of 27 Wooden Accessories

 

The plot

After analyzing the products and the characteristics of the centerpiece material, ergo wood, we explored all possible combinations of the two numbers, 2 and 7, with a view to create a bold and sophisticated brandmark.
Guided by the values of passion, imagination and strength we transformed the number into an iconic symbol of the company. The brandmark comes in two versions, enclosed by a square or standing alone (mostly for small reproductions, carved on wood). We also redressed the proportions; those between the description “Wooden Accessories” and the logotype, better defining the typography and the relationship with the number.

 

27 Brandmark

27 Signature

27 Wooden Accessories

27 Wooden Accessories

 

The result 

27’s brandmark is not just a number but mostly an iconic symbol that fully represents the eclectic and rich production of the company. It is also a symbol that finds itself strengthened when carved in wood and can easily be reproduced on such surfaces or even cut out as a single piece.

 

 

 

Do you have a project? 

We like to work with happy, passionate people that thrill us and blow our minds with their amazing projects! If you fit the description, drop us a line and let’s discuss your ideas. 

hello@untilsunday.it