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Our Manifesto

Our Manifesto

This is our manifesto.
 Through the words of designers and thinkers who we admire and appreciate, we outlined our beliefs, our mission and our approach to work. 
Are you ready to challenge us?
“Socrates said, “Know thyself.” I say, “Know thy users.” 
And guess what? They don’t think like you do.”

“Socrates said, “Know thyself.” I say, “Know thy users.” 
And guess what? They don’t think like you do.”

Joshua Brewer
We listen, observe, understand, sympathise, empathise and synthesise
 but we never pretend to be your users. We design for them.
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”

Milton Glaser
We look for inspiring solutions. We don’t settle until we have found one.

"Only those to attempt the absurd will achieve the impossible."

Maurits C. Escher
We take even the craziest ideas seriously. 
There are no limits for us if you are able to think big.
“Graphic design will save the world right after rock and roll does.”

“Graphic design will save the world right after rock and roll does.”

David Carson
We seek out synergies that can turn into life-changing, beautiful creations and alliances.

"Always design a thing by considering it in its next larger context."

Eero Saarinen
We analyse all elements in a project, and work to create a unique relationship between them. This is how we turn an idea into a meaningful creation.

"Details make perfection, and perfection is not a detail."

Leonardo Da Vinci
We are obsessed with quality and details. 
It is not a disease. It is a crucial part of our job.

"Type design should be only felt but not perceived by the reader."

Adrian Frutiger
We rely on typography to express emotions because we love letters and words nearly as much as we love images. Combining the two thrills us to no end.
“The life of a designer is a life of fight. Fight against the ugliness.

“The life of a designer is a life of fight. Fight against the ugliness."

Massimo Vignelli
We strive for beauty and perfection. We celebrate functionality.
 Design is our weapon.

"Sometimes reality is too complex. Stories give it form."

Jean Luc Godard
In a world that is constantly changing, we believe in the power of storytelling.

"This is the best job in the world! Let’s do it right."

Mike Monteiro
We consider design not only a craft, but also the art of doing business.